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“Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international beauty queen.

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Presentation on theme: "“Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international beauty queen."— Presentation transcript:

1 “Popular Print culture consumed by the Indian middle and upper classes participates in the wider cultural production of the international beauty queen as an emerging hero whose story of success circulates within a nation state that is actively renegotiating its marginal position in the global economic order.” – Global Queens, National Celebrities

2 Reita Faria 1966 Miss World

3 Parameswaran Argument Representations of feminine agency in print culture authorize the ideological interests of India’s consuming classes. http://www.youtube.com/watch?v=YIOd3v3Q bpw

4 Sushmita Sen 1994 Miss Universe

5 Sushmita Sen http://www.youtube.com/watch?v=A4T3iv8V 7aI http://www.youtube.com/watch?v=A4T3iv8V 7aI

6 The rise of India’s global beauty queens Globalization Media Growth Beauty Culture Boom

7 Economic Boom in India’s beauty industry Products Pageants Queens 1996-2000 –25% growth in cosmetics –$160 million

8 “ Femina” Magazine http://www.youtube.com/watch?v=J0T21y7P d7w http://www.youtube.com/watch?v=J0T21y7P d7w

9 “Representation, Agency, and Symbolic Femininity” Aquire global “superpower” Representation of postcolonial critiques of gender and nation Middle class readers –Ideologies of traditions and modernity “Patriarchy, capitalism, and caste, and historical forces of colonialism and nationalism have left their indelible marks on representations of the feminine subject.”

10 Aishwarya Rai 1994 Miss World http://www.youtube.com/watch?v=VmTBESvP BI0

11 Socialist Modernity to Capitalist Modernity Urban middle class Global consumer culture

12 Reddy “Femina” “Beauty is more than a physical attribute…” Gods, Goddesses http://www.youtube.com/watch?v=mH0e6jrdA Ashttp://www.youtube.com/watch?v=mH0e6jrdA As http://www.femina.in/


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