1. © SAIC. All rights reserved. Building Your Brand Externally Lucy Fitch Science Applications International Corporation (SAIC) Chief Communications Officer May 15, 2015

2. SAIC.com © SAIC. All rights reserved. | 15-0309-SAIC Communications Then and Now 2 Millennials (2015) Desk phone Fax Machine Newspapers Rolodex Sphere of Influence: Local iPhone Tablets Laptops Sphere of Influence: Global Baby Boomers (1985)

3. SAIC.com © SAIC. All rights reserved. | 15-0309-SAIC Communications Key Attributes of a Powerful Brand 3 CONNECT CREDIBILITY CAPABILITYCONTENT CAUSE

4. SAIC.com © SAIC. All rights reserved. | 15-0309-SAIC Communications Key Attributes of a Powerful Brand 4

5. SAIC.com © SAIC. All rights reserved. | 15-0309-SAIC Communications Global Social Media Trends Facebook 936 million active daily users 83% of daily users outside the U.S. 76% of female internet users on FB vs. 66% male LinkedIn 364 million registered members in > 200 countries and territories – 133M users in the U.S. In Q1 2015, 75% of new members came from outside the U.S. Twitter 302 million monthly active users 77% outside the U.S. 500 million tweets are sent daily Twitter supports 33 languages 5

6. SAIC.com © SAIC. All rights reserved. | 15-0309-SAIC Communications The (R)Evolution of Story Telling 6 Leverage Authenticity and Create an Emotional Bond

7. SAIC.com © SAIC. All rights reserved. | 15-0309-SAIC Communications I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. 7 - Maya Angelou, American Poet (1928 – 2014)