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PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre.

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Presentation on theme: "PNEU REVUE COMMUNICATION PLATFORM. What is it... A system of communication tools and media for the information and business support of the area of tyre."— Presentation transcript:

1 PNEU REVUE COMMUNICATION PLATFORM

2 What is it... A system of communication tools and media for the information and business support of the area of tyre sales, tyre fitting and the automotive aftermarket. PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 2/12

3 The platform includes “Pneu Revue” magazine Internet media Events PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 3/12

4 PNEU REVUE magazine Since 1995 “Mirror” of the industry Opinion maker All target groups: tyre fitters, managers, company owners, customers, etc Clear impact on the modern history of the sector PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 4/12

5 PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 5/12

6 Internet media www.pneurevue.cz The other “pillar” of the communication platform since 1999 Rich editorial content Discussion forums and blogs “MarketPoint” business communication tool Electronic newsletters 15 - 20 per year Strong target group Attracting an additional audience beyond the print magazine PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 6/12

7 Internet media Social networks Facebook profile targeting additional groups (tyre users) Publero.com Electronic version of the print magazine on Publero.com PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 7/12

8 Events “PNEU & BUSINESS” business conference Prestigeous forum of the industry 170 participants 14 top speakers On-line streaming Full archive on www.pneurevue.cz/eventy PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 8/12

9 International cooperation Shina plus (Ukraine) - since 2003 Full Slovak edition since 2014 Editorial cooperation (Neue Reifenzeitung, Tyres & Accessories and others) PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 9/12

10 Business cooperation PNEU REVUE communication platform represents a diverse and comprehensive tool for marketing and business support. Print advertising On-line advertising Public Relations Advertorials Event partnership PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 10/12

11 Summary Why have they been reading us for 20 years? Expertise Tradition Range Consistency Innovation PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 11/12

12 Thank you for your attention We are looking forward to working together! PNEU REVUE|TEAM PNEU REVUE COMMUNICATION PLATFORM PRESENTATION 12/12

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