1. MyKey Ford’s New BigBrotherTechnology For: MOM & DAD

2. WHAT IS IT? Mykey is programmable software that Ford has developed to control certain parts of the car. Mykey is programmable software that Ford has developed to control certain parts of the car. It is built on top of existing chip technology within the car key. It is built on top of existing chip technology within the car key.

3. MyKey Features Ability to limit top speed to 80 MPH Ability to limit top speed to 80 MPH Limit volume of Radio Limit volume of Radio Earlier Low Fuel Warning Earlier Low Fuel Warning A six-second chime will sound every minute if seat belts are not fastened A six-second chime will sound every minute if seat belts are not fastened Programmable sound chimes at 45,55, and 65 mph to help control speed. Programmable sound chimes at 45,55, and 65 mph to help control speed.

4. How it Works To program the vehicle, the owner needs to insert the special MyKey into the ignition. This unlocks the vehicle message center and allows the owner to adjust the different modes. (www.motorauthority.com) To program the vehicle, the owner needs to insert the special MyKey into the ignition. This unlocks the vehicle message center and allows the owner to adjust the different modes. (www.motorauthority.com)

5. MyKey Availability Available in 2010 Available in 2010 Ford Focus Ford Focus Quickly spread across the entire Ford lineup Quickly spread across the entire Ford lineup

6. Ford’s Market Research 75% of vehicle owners would like the speed limit feature installed 75% of vehicle owners would like the speed limit feature installed 72% want the seat belt reminder 72% want the seat belt reminder 63% want the audio limit feature 63% want the audio limit feature 67 percent of Teens don't like MyKey features 67 percent of Teens don't like MyKey features

7. Why MyKey REDUCE TEEN REDUCE TEEN RELATED CAR RELATED CAR ACCIDENTS ACCIDENTS Better Fuel Efficiency Better Fuel Efficiency