1. Convergence of Technologies for Marketing Girish Nair CEO, netCORE girish@netcore.co.in

2. Outline A look back into Time – Converging Streams Chips Networks (Voice & Data) Last-mile Connectivity Physical-Virtual Interaction Internet of Everything Evolution – Apps and Services Marketing Evolution – Big Data – Physical-Virtual Interaction

3. A look back into Time

4. Evolution of Technology – Chips 1960197019801990200020122014 Mainframe Computing

5. Evolution of Technology – Chips Mini Computing Evolution of Technology – Chips 1960197019801990200020122014

6. Personal Computing Evolution of Technology – Chips 1960197019801990200020122014

7. Desktop Internet Computing Evolution of Technology – Chips 1960197019801990200020122014

8. Mobile Internet Computing Evolution of Technology – Chips 1960197019801990200020122014

9. Machine to Machine Evolution of Technology – Chips 1960197019801990200020122014

10. Wearable/Everywhere Computing Evolution of Technology – Chips 1960197019801990200020122014

11. Evolution of Technology – Networks 1995 1G Analog WLAN 2G Digital 3G 200020052013+ WiMax NFC RFID ZigBee Mobility Data Rates 4G Low High Bluetooth

12. Convergence of Technologies Chips Computer Laptop/ Notebook Tablets Networks Internet of Everything Bluetooth Wi-Fi NFC Machine to Machine Wearable Devices VoIP Voice MobileLandline Feature Phone Smart Phone Phablets 2G/ 2.5G 3G 4G/LTE Data Pagers Internet Backbone Email LAN/WAN Browser Search Horizontal/Vertical Services Social Live Streaming

13. Evolution of Software (Apps/Services) Increase in – Knowledge – Specialization – Iterative – Interactive – Always On Other characteristics – Extinction for some – Adaptation/Evolution for most – Convergence of all Apps Hosted Apps Software PlatformData Knowledge as a Service

14. Evolution of Software (Apps/Services) Apps Hosted Apps Software PlatformData Knowledge as a Service Big Data - Next BIG thing in coming 5-10 years

15. Information Deluge Marketing Challenge & Opportunity

16. Global Digital Information Created & Shared (2005 - 2015E) Source: IDC Report “Extracting Value from Chaos” 1 zettabyte = 1 trillion gigabytes The data - from documents to pictures to tweets – grew 9x in 5 years to nearly 2 zettabytes in 2011

17. Marketing Evolution Piggybacking on Evolution & Convergence in Technology

18. Big Data Data Aggregation Data Analysis Data as a Service (DaaS) Knowledge as a Service (KaaS) InteractiveIterativeInstantaneous KnowledgeConclusions Optimized

19. Physical – Virtual Interaction ach other

20. Products can Talk Physical – Virtual Interaction ach other

21. Products can Talk Physical – Virtual Interaction Consult & Strategize with Everything Machines can Talk to each other Processes can be Automated

22. Products can Talk Physical – Virtual Interaction Consult & Strategize with Everything Machines can Talk to each other Processes can be Automated

23. Products can Talk Physical – Virtual Interaction Consult & Strategize with Everything Machines can Talk to each other Processes can be Automated

24. Big Data & Physical-Virtual Interaction - Explored in a Fun & Interactive Way Customer Acquisition Customer Engagement Customer Retention

26. Need knowledge, skills and gumption to Surf on the Big Converging Evolving Wave

27. Need to Marry Consumer Understanding Marketing Technology Creativity

28. Thank You Feedback or Questions? girish@netcore.co.in