1. Kristin Thomson, Future of Music Coalition @kristinthomson Musicians’ earnings from digital platforms

3. money.futureofmusic.org/about-the-project/ How have these changes impacted musicians’ ability to generate revenue based on their creative work?

4. Source: RIAA via Future of the Music Business

6. Research question What percentage of musicians’ income comes from each possible revenue source? money.futureofmusic.org/research-questions/

7. 42 revenue streams Mechanical royalties Streaming mechanicals Mechanicals for cloud storage, lockers Commissions Composing original works for broadcast Sheet music Lyric display Label advances Label support Retail sales Sales at shows Digital downloads Cloud storage payments Digital performance royalties Interactive service payments YouTube partner program Master use synchs Performances Salaried work Session work in studio Sesson work live Merchandise Persona licensing Fan funding YouTube/video partnership program Sponsorships Grants Teaching Master classes money.futureofmusic.org/40-revenue-streams/

8. Composition income Sound recording income Mechanical royalties Public performance royalties Synch licenses Jingle writing/composing for hire/commissions Prior to 1998 Physical retail sales Physical mailorder Selling music at shows Master use synchs

9. Composition income Sound recording income Mechanical royalties Public performance royalties Synch licenses Jingle writing/composing for hire/commissions Physical retail sales Physical mailorder Selling music at shows Master use synchs Digital download sales Digital performance royalties Interactive stream payments Cloud storage payments YouTube partner program + + Streaming mechanical royalties Mechanicals for cloud storage Lyric display royalties YouTube partner program

10. 42 Revenue Streams Served as the genesis of the project, a framework for the research, and lives on as an outcome. money.futureofmusic.org/40-revenue-streams/

11. Revenue Streams: Existing, Expanded and New money.futureofmusic.org/revenue-streams-existing-expanded-new/

12. 80 in-person interviews six financial case studies over 5,300 completed surveys Qualitative and quantitative data collected from US-based musicians and composers via: money.futureofmusic.org/findings/ Collected between 2010 and the end of 2011.

13. Composition income Sound recording income Mechanical royalties Public performance royalties Synch licenses Jingle writing/composing for hire/commissions Physical retail sales Physical mailorder Selling music at shows Master use synchs + + Streaming mechanical royalties Mechanicals for cloud storage Lyric display royalties YouTube partner program Digital download sales Digital performance royalties Interactive stream payments Cloud storage payments YouTube partner program

14. Q12: Survey respondents asked to allocate money among these categories: Composition income/being a composer Sound recording income/being a recording artist Performance income from guarantees/percent of door Salaried performer Session player (live and in studio) Brand-related income Knowledge of craft/teaching money.futureofmusic.org/revenue-types/

15. 6% of income in past 12 months derived from sound recordings Aggregate revenue pie for all survey respondents N = 5371

16. Range of revenue derived from sound recordings for all survey respondents 66% reported 0% of income from sound recordings Number of survey respondents 22% reported 1% - 10% of income from sound recordings

17. Revenue derived from sound recordings in past 12 months, by primary genre

18. Perceived changes in revenue from sound recordings over prior five years 6% more report a decrease in revenue than an increase Percent of survey respondents. N = 4447 41% say changes in revenue from SR is “not applicable"

19. “The thing that’s decreased—this won’t surprise you—is the income from recording. By that I mean the royalties, the advances, all of the income streams that go along with the recordings. It’s all decreased significantly over the last 10 years.” – Contemporary Chamber Ensemble – Nashville Songwriter interviewee

20. “Have you ever earned any income from....” Physical sales Sales at shows Digital sales Synchs Interactive streaming services Digital performance royalties all long-path respondents

21. “Have you ever earned any income from....” full-time musicians Physical sales Sales at shows Digital sales Synchs Interactive streaming services Digital performance royalties

22. “Have you ever earned any income from....” primary genre: rock Physical sales Sales at shows Digital sales Synchs Interactive streaming services Digital performance royalties

23. Digital download sales “iTunes is a specific technological development that’s been helpful to revenue…” – Jazz manager

24. Digital download sales “Digital sales have boosted and that’s one thing instance where we’ve been lucky. Whoever those people are who buy iTunes singles seem to like us. So we have that going for us in that we sell a shit ton of those.” – Guitarist in platinum selling rock band

25. Sales at shows “What puts the money in our pockets from record sales is concerts.” - Contemporary chamber ensemble

26. Interactive service royalties “Yeah, it’s still small, it’s still not a lot of revenue but every month it gets better…or every quarter, whenever we get our statements, it’s better.” - Rock band manager

27. Digital performance royalties “...the royalties that are collected for featured artists for digital broadcast by SoundExchange has become a real source of income…” - Jazz publisher

28. 23% more report decrease even split 41% more report increase 39% more report increase 31% more report increase 5% more report increase Perceived changes in revenue from sound recordings over prior five years, by category Physical sales Sales at shows Digital sales Synchs Interactive streaming services Digital performance royalties

29. Technology has had a significant impact – both good and bad – on the sound recording landscape. money.futureofmusic.org/sound-recording-income/

30. Sound recordings are part of a bigger revenue picture. money.futureofmusic.org/sound-recording-income/

31. money.futureofmusic.org/case-studies/ Jazz bandleader Chamber music groupProfessional orchestra member Jazz sidemanIndie rock composer/performerBackground vocalist

32. Future(s) for musicians. money.futureofmusic.org/sound-recording-income/

33. money.futureofmusic.org/findings/ Data memos and financial case studies

34. Kristin Thomson | Future of Music Coalition @future_of_music @kristinthomson