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New, but Valuable Players Jordan Miller, Marketing and Communications Intern Ronak Chokshi, Ambassador Coordinator Intern Center for Career Opportunities NVP:
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Tryouts and Warm-Up How it all started.. Ambassador position Roles as a student ambassador Walk-ins Projects Building professional skills
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The Pitch Two new internship positions Application Process Job Descriptions Ambassador Coordinator Intern (ACI) Marketing and Communications Intern (MCI)
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Coming off of the Bench Stepping up to the Plate Student supervising students? Establishing trust and credibility Executing the Plays
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Marketing and Communications Intern Jordan Miller
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1 st Base: Social Networking Created CCO LinkedIn group Utilized CCO facebook group, twitter Website Student of the Week Link between sites
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3 rd Base: Strategic Marketing Plan Components for 2010-2011 S-T-P Marketing Analysis 4-year plan Identify potential problems Solve using 4 P’s
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3 rd Base: Video Project Supervising Brainstorming and Planning Informational, interviews, humorous Gathering Footage (video and photos) Editing Publishing
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Home Run: Internship Brochure Problem: “Hello, I heard you can get me an internship?!” Solution: 5 Step Brochure entailing basic steps in the internship search process Saves time for both parties
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Internship Brochure Layout Inside Panels Cover/Back Panels
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Student Handbook Contributions Graphic theme and layout for entire handbook Revised text and content Job search strategies/company research Networking advice and strategies Career fair preparation and advice Interviewing techniques Job search and academic correspondence CCO Express information Career Search Technology
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Graphic Example Student Handbook
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Opportunities as MCI Supervising/management skills Project planning and implementation Improved communication Encouraged to voice ideas and opinions Approachable and experienced supervisors and staff Constructive feedback Teamwork Ownership of Projects
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Ambassador Coordinator Intern Ronak Chokshi
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Ambassador Program Development New Practices Leveraging past experiences Setting vision, mission and goals Giving them increased ownership One-on-one meetings Committees Performance Evaluations Ambassador Program Journey
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Organizational Outreach Leveraging unique backgrounds and experiences Increasing marketing and outreach: LGBT community Black/Hispanic Cultural Centers Residence Halls Liberal Arts Students Greek community
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Candidate Interview Feedback Implementing a new service for students Candidate Interview Feedback forms Information and Process Flow Confidentiality and Privacy Issues Administrative Issues: Over 1000 forms Tracking response and measuring success
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Managing is easy…really? 10 Ambassadors with 10 different personalities Communicating effectively Positive reinforcement and constructive feedback Merely “being fair” is not enough! Not assuming but first gathering information Showing them how, not doing it yourself!! Tuning verbal and non-verbal gestures
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Foul Ball! Career Development Conference Overall concept Afternoon to evening conference inviting employers to network and present workshops to students, concluding with an Etiquette Dinner Mistakes Too much time organizing details Planning fell through Did not meet initial deadline
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Umpires Senior Associate Director Weekly supervision meetings, oversees all project planning and implementation, focused more on communications Associate Director of Career Development Less frequent updates, advises marketing or advertising based projects Ambassador Program Coordinator Weekly supervision meetings, liaise ambassadors, advice on resolving conflicts and management style
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Q & A Take Me Out to the Ball Game! Jordan Miller, Marketing and Communications Intern miller34@purdue.edu, (479) 685-9470 Ronak Chokshi, Ambassador Coordinator Intern rchokshi@purdue.edu, (330) 687-4521
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