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HOW AMERICA RESPONDS A Survey Project at the Institute for Social Research The University of Michigan
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Beginning on the afternoon of September 11, a multidisciplinary group of ISR researchers assembled to consider how they could contribute to an understanding of the impact of the attacks on the World Trade Center.
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The group included economists, political scientists, psychologists, sociologists, demographers, and survey methodologists They decided that fielding a survey to measure attitudes and behaviors and how they were related – and disseminating the findings widely – would be an appropriate and useful contribution.
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DESIGN OF THE HAR SURVEY Design discussions focused on 4 areas: 1.INITIAL ASSUMPTIONS 2.HYPOTHESIS FORMATION 3.INSTRUMENTATION 4.SAMPLE DESIGN
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DESIGN OF THE HAR SURVEY INITIAL ASSUMPTIONS A large number of media polls would provide quick snapshots of reactions to current events Their primary focus would be on telephone respondents, without much attention to families and children Their data would be under-analyzed
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ISR could do better than this by focusing on: Longitudinal analysis (past and future) Families and children Multidisciplinary structure and analysis Multivariate analysis
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DESIGN OF THE HAR SURVEY HYPOTHESIS FORMATION Focus would be on: psychological well being political attitudes social interactions and attitudes behavioral intentions regarding the economy
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H: Symptoms of stress would increase in both the short and longer term H: There would be a surge in patriotism and feelings of isolation H: Support for restrictions in civil liberties would increase in exchange for greater personal security H: Stereotyping of minority groups would increase, especially for groups connected to the events H: Consumer buying behavior would suffer from the short term shocks, and uncertainty and pessimism would increase
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DESIGN OF THE HAR SURVEY INSTRUMENTATION An emphasis was placed on using items from past surveys to produce longitudinal trend data (Oklahoma City, invasion of Iraq, Kennedy assassination) A CATI application was designed to facilitate rapid data collection and analysis, as well as to provide for appropriate branching and randomization patterns for questions.
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DESIGN OF THE HAR SURVEY SAMPLE DESIGN A list-assisted sample would be drawn for a national sample of telephone households The goal would be 750 interviews with a response rate of 60% or greater Recontact information would be obtained for future waves of interviewing
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DESIGN OF THE HAR SURVEY FIELD WORK Interviewing began on Saturday evening, September 15, after a day of training The bulk of interviewing was completed by October 8, and initial results appeared in press releases shortly thereafter, based on 668 interviews To date, 752 interviews have been completed for a response rate of 60%
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RESULTS FROM THE HAR SURVEY The analysis has focused on four main areas: 1. Reactions to the attacks 2. Psychological responses and coping 3. Attitudes about Patriotism and Civil Liberties 4. Economic Attitudes and Behavior
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REACTIONS TO THE ATTACKS
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How Did Americans First Learn about the Attacks?
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Americans Followed The News about the Attacks Closely
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Thinking about Possible Explanations for the Attacks
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Attention to the News Is Related to Agreement with Some Explanations
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How Do the September 11 Attacks Compare to Other Events?
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The Respondents’ Age Affects Which Comparisons They Draw
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The Attacks Have Affected People’s Sense of Safety And Security
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Attention to the News Is Related to a Lowered Sense of Safety
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PSYCHOLOGICAL RESPONSES TO THE ATTACKS AND COPING MECHANISMS
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How Are Americans Reacting to the Attacks?
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Personal Sense of Safety and Security Is Related to Symptoms of Depression
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Comparison of Depressive Symptoms over Time
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Depression Levels Differ between Races
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Depression Levels Decrease with Age, Especially for Men
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Depression Levels by Gender and Race
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What Did Americans Do to Cope with the Attacks?
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Comparison of Coping Strategy Use over Time
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Another Comparison of Coping Strategy Use over Time
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Coping Strategies by Race
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Coping Strategies by Gender
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Coping Strategies by Age
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ATTITUDES ABOUT PATRIOTISM AND CIVIL LIBERTIES
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Willingness to Give Up Civil Liberties Is Negatively Related to Personal Sense of Safety and Security
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Americans Support Measures to Reduce Terrorist Acts
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Favorability Assessments of American Ethnic Groups Are Higher than Recently
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Favorability of Ethnic Groups in the United States and Overseas
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Blacks Report Lower Favorability Ratings of Ethnic Groups than Whites
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Strong Relationship between Education and Ethnic Group Favorability
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ECONOMIC ATTITUDES AND BEHAVIOR
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Consumer sentiment and behavioral intentions regarding the economy were negatively impacted by the attacks
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Americans Expect Unemployment to Increase
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Do Americans Think This Is a Good Time to Buy Durable Goods?
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Index of Consumer Sentiment declined from the previous month, and its values were related to a Sense of Personal Safety
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What Would Americans Do with an Additional $1,000 Tax Rebate?
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Consumers See Stock Market Opportunities in the Next Year
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