1. Swedish Travel and Tourist Industry Federation Private sector organization, representing all aspects of the travel and tourist industry. Three focus areas: Entrepreneurship (training concepts, innovation models, incubators, product development)Entrepreneurship (training concepts, innovation models, incubators, product development) Financing / Venture capital) Financing / Venture capital) Infrastructure (hardware as well as digital) Infrastructure (hardware as well as digital)

3. 3 The Swedish Tourism Innovation Center AB is a national and international arena and platform for cross- border collaboration for increased innovation related to travel and tourism. www.tourisminnovation.se

4. Key projects Global Tourism Innovation Summit Global Tourism Innovation Summit Nordic Tourism Investment Forum Nordic Tourism Investment Forum Investment / Investor database Investment / Investor database UNWTO projects UNWTO projects Down To Earth for Tourism Down To Earth for Tourism Tourism and Peace Tourism and Peace Entrepreneurial training programs Entrepreneurial training programs Incubator programs Incubator programs Accredited Best practice in EU by the EU Commission. Accredited Best practice in EU by the EU Commission. Digital agenda Digital agenda Innovation studio Innovation studio Product development Product development

5. 5

6. 6 The Ultimate Experience

7. 7 The project will enable accessibility to unique experiences of nature and culture in Sweden - door to door! Exploiting the opportunities of digitisation and transboundary solutions,

8. 8 The project will develop digital platforms for increasing accessibility for the tourist to attractive, sustainable holistic experiences of nature and culture in Sweden.

9. 9 The platforms will enable travel and tourism companies and providers of digital solutions along the customer journey to develop internationally competitive offers meeting present and future customer needs. The project focuses on integrating digital information along the customer journey in customer interfaces

10. www.tourisminnovation.se