1. Retailer Profile
Clayton Gillespie
Kristin Murray
Taylor Studzinski

2. Overview
COMPANY PROFILE Target is an upscale discounter that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. In addition, Target operates an online business, Target.com.
Designers: Michael Graves, Amy Coe, Sonia Kashuk, Liz Lange and Isaac Mizrahi, Thomas O’Brien

3. Growth Mission Locations 2010 stores by 2010
1443 Stores in 47 States (including 162 SuperTarget locations)
By 2008 they will be 49 states with the addition of Hawaii and Alaska
25 Regional Distribution Centers
4 Import Warehouses

4. History 1881 Marshall Field & Co. is founded.
1902 George D. Dayton opens Goodfellows in downtown Minneapolis
1903 Daytona Dry Goods Store is founded; in 1911, it becomes The Dayton Company.
1946 Daytona Company Bylaws establish practice of giving 5% of pre-tax profits back to community.
1962 Daytona Company opens first Target Store.
1968 The bull's-eye logo is redesigned to its current appearance.
1969 Merger creates birth of Daytona Hudson Corporation.
1974 Plan-o-grams developed.
1978 Daytona Hudson Corporation Acquires Mervyn’s becomes the 7th largest U.S. retailer.
1987 Target introduces electronic scanning checkout while processing expedites distribution center delivery process.
1990 Daytona Hudson Corporation acquires Marshall Field’s.
1995 Target Introduces Store Credit Card and the first SuperTarget store opens.
1999 Target.com is launched as well as introducing its first designer line of products by Michael Graves.
2000 Daytona Hudson Corporation renamed Target Corporation.
2004 Marshall Field’s and Mervyn’s are sold.
2005 Target Corporation ranks among the top 20 corporate contributors in the nation.

5. Philosophy BEST COMPANY EVER Expect More. Pay Less.
Guests vs. Customers
Team Members vs. Employees
Expect More. Pay Less.

6. Giving Back Community Environment Diversity
2 million a week to education, the arts, and social services.
Environment
Recycled carts
Donation of overstock goods
Diversity

7. Sales Increase January 14.1 5.2 February 10.5 3.6 March 8.6 2.2 April
2006
Target
Comparable Stores
January
14.1
5.2
February
10.5
3.6
March
8.6
2.2
April
17.3
10.4
May
12.3
5.7
June
11.3
4.8
July
9.6
3.1
August
9.2
2.8
September
13.4
6.7

8. Financial Summary 2005 2004 2003 $52,620 $46,839 $42,025 $2,408 $1,885
Revenues
$52,620
$46,839
$42,025
Net Earnings
$2,408
$1,885
$1,651
# of Stores
1,397
1,308
1,225
Square FT
178,260
165,015
152,563
# of Employees
338,000
292,000
273,000

9. SWOT Analysis
Strengths:
Good location – connected to Heritage Mall; Albany’s prime shopping center
Strong Brand Image
Large Parking Lot
Weaknesses:
Only local customers – can’t been seen from travelers on I-5
Far for OSU students to travel for basic necessities

10. SWOT Analysis Opportunities:
Mall shoppers bring more business to Target
Surrounding retail businesses
Threats:
Fred Meyer, Old Navy, Sears, G.I. Joes
Competition in surrounding communities

11. Sources