1. © Kernochan, 2006 Levels of Strategy Network/environmental, –cooperative CORPORATE diversification (related, unrelated)  synergy vertical integration horizontal integration, organization strategic business unit, multidivisional structures economies of scope multipoint competition BUSINESS, (this is primarily what we talk about) –cost leadership, differentiation Functional integration, cross-functional cooperation marketing: push vs. pull, 4 P’s

2. © Kernochan, 2006 Figure 6.4 Levels of strategy in a large and complex business.

3. © Kernochan, 2006 Types of Strategy international –multidomestic, global, transnational –globalization integrated (hybrid) Generic timing strategies –1 st, 2 nd, late movers slow, standard & fast-cycle markets cooperative strategies

4. © Kernochan, 2006 Strategy Process (1) : Rational/Formal Model Analysis Formulation Implementation

5. © Kernochan, 2006 Strategy Process (2): Incremental Model Analysis Formulation Implementation