1. Young-Eun Kim

2. contents Summery of the Book Pixar -Initiation -Features& Scope -Resource& Cost -Key persons -Key Components -Strategic Partners(Outsourcers) -Culture of Project Team& Project Leadership Issue -Reasons for Cost Overrun Toy Story -Initiation -Features& Scope -Cost -Key persons -WBS -Key Components -Project Schedule -Strategic Partners(Outsourcers) -Culture of Project Team& Project Leadership Issue -Reasons for Cost Overrun What I Learned.. Good things & Bad Things End

4. Initiation When Jobs was losing his footing at Apple, he met Ed Catmull Jobs was interested in the intersection of creativity and technology Lucasfilm finding new investor Jobs became a new president

5. Features & Scope First, hardware was supposed to make a profits But found specialized markets in the medical industry and intelligence fields Also, Jobs wanted to make lower cost version of Computer (around $30,000) Hartmut Esslinger designed but failed

6. Resources Human Resource :From people from Hollywood to from Silicon Valley Computer Hardware Software -Reyes (Render Everything You Ever Saw)

7. Costs 1985~1986($10 million) -Jobs invested Lucasfilm and became a new CEO of Pixar 1988 spring($300,000) Mid of 1988 Jobs had poured close to $50 million

8. Key Persons Ed Catmull Alvy Ray Smith John Lasseter Co-founders of Pixar

9. Key Persons Roy Disney Michael Eisner Executives of Disney

10. Key Components Creative Thinking High-Quality of Technology Money(including Investment)

11. Strategic Partners Disney

12. Culture of Project Team &Project Leadership Issue Obedient Jobs was a Tyrant. Coercive

13. Reasons for cost overrun Wrong Forecast(Passion was too high) Failure of Hardware& Software Product Lines Big Competitor(NeXT)

15. Initiation – Tin Toy Can be said as the first version of Toy Story Won the 1988 Academy Award for animated short films, the first computer- generated film to do so

16. Initiation Disney showed strong interest on Tin Toy -1 st Try: quest to get John Lasseter to come back -2 nd Try: Looking for ways Disney could join up with Pixar & have them make a film about Toy for Disney

17. Features & Scope “Feelings& Purpose…” Focused on Childhood Memory

18. Features & Scope “Edginess..” -Katzenberg pushed Pixar folks to have edginess to the two main characters(Woody & Buzz Lightyear) → Making Woody’s character more jealous, mean, and belligerent toward Buzz, the new interloper in the toy box

19. “Toy-eat-toy world” Previous show at Burbank was terrible → Changed the story as Lasseter wanted to make The Character of Woody morphed from being a tyrannical boss of Andy’s other toys to being their wise leader& His jealousy after the arrival of Buzz Lightyear was portrayed more sympathetically → Was approved 1994.02. The film was back in production

20. Costs First production budget was $17 million but became inadequate because of Katzenberg’s unreasonable request → Demanded more

21. Key Persons Ed Catmull -Compromised between Jobs and Katzenberg John Lasseter -First Designed and Made Toy Story Jeffery Katzenberg Michael Eisner Made a deal with Pixar &Invested

22. Key Components Satisfaction both making director and investor

23. WBS Making Toy Story Project Management Data Animation Movie FacilitiesSecurity Process Management Supporting PM Management Technical Orders Management Data Creative Idea Company Building High Technology Computer Graphic Technology Storyboard CAPS Safety/ Security Voice/Sound Network System Management R enderMan Hardware &Software

24. Project Schedule 6months Storyboard Dialogue Finishing the Story Concept Design Character Design Background Design Outline/ Sketch Story line Previous Work Making Movie 3D Color Background Sound Voice

25. Culture of Project Team &Project Leadership Issue Creative and passionate to their work Jeffery Katzenberg -Tyrant -Intervene a lot in making process Steve Jobs -Tyrant -Did not insert himself much into the creative process, especially on matters of taste and design(respect for Lasseter and the other artists at Pixar)

26. Reasons for Cost Overrun& Schedule Delay Katzenberg’s request about Woody’s Character

27. What I Learned Good Things ◦Creative Think (Art+Technology) ◦Passion ◦Pushing forward a business with their own beliefs Bad Thing ◦Oppressive Business Style

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