1. TV vs. “Top” Internet Brands

2. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW. Cable Networks Represents all Nielsen measured Ad-Supported Cable Networks. Ad- Supported Cable Networks (Hrs: Mins) Broadcast Networks (Hrs: Mins) 32:24 Monthly Time Spent (April 2015) (Average mins per visitor, Hrs: Mins) 65:48 98:12 Ad-Supported Television (Hrs: Mins)

3. Ad-Supported Television Brands (TV + Website) = 134 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; ComScore Multi-Platform; Cable Networks Represents all measure Ad-Supported Cable Networks by comScore Ad- Supported Cable + Broadcast Networks (TV) (Hrs: Mins) Ad- Supported Cable + MVPDs + Broadcast (Websites) (Hrs: Mins) 35:52 Monthly Time Spent (April 2015) (Average mins per visitor, Hrs: Mins) 98:12 134:04 Total Ad-Supported TV Brands (TV + Websites) (Hrs: Mins)

4. Looking at How the US Spends It’s Time Across Screens: Cable, Broadcast, 4Portals+Facebook Source: Nielsen Npower Live+7 April 2015 P2+, CAB analysis of comScore duplicated data. Cable Television represents all measured Ad-Supported Cable nets by Nielsen and ComScore; Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; Four Portals represent: Yahoo, Google, MSN and AOL. Total Ad-Supported TV Brands (Cable + MVPDs+ Broadcast: TV+ Web) (Hrs: Mins) 4 Portals + Facebook (Yahoo!+ Google + MSN + AOL) (Hrs: Mins) 46:49 Monthly Time Spent (April 2015) (Average mins per visitor, Hrs: Mins) 134:04

5. Ad-Supported TV Brands 4 Portals (Google, MSN, AOL & Yahoo!) Facebook More Time Is Spent Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 April 2015 P2+, CAB analysis of comScore duplicated April 2015 data (mediametrix, multiplatform). Nielsen Social April 2015. Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 98:1223:16 15:4810:23 5:2815:10 12:36 67M Tweets 134:04 Monthly Time Spent (Hrs:Mins) 26:11 20:38 P2+

6. Ad-Supported TV Brands 4 Portals Facebook Adults 18-34 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 April 2015 P18-34, CAB analysis of comScore duplicated April 2015 data (mediametrix, multiplatform A18-34). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 69:4816:57 15:506:29 4:2820:10 15:23 102:08 Monthly Time Spent (Hrs:Mins) 22:19 24:38 A18-34

7. Ad-Supported TV Brands 4 Portals Google, MSN, AOL & Yahoo!) Facebook Adults 18-24 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 April 2015 P18-24, CAB analysis of comScore duplicated April 2015 data (mediametrix, multiplatform A18-24). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 62:1213:39 15:186:33 3:5917:57 18:22 94:13 Monthly Time Spent (Hrs:Mins) 21:51 21:56 A18-24