1. Your Most Important Asset

2. Carlton Associates Incorporated

3. Carlton Associates Incorporated

4. Carlton Associates Incorporated

6. Carlton Associates Incorporated

7. Carlton Associates Incorporated Advertising Spending Robert Coen $ 233 Billion 2000 $ 295 Billion 2008

8. Carlton Associates Incorporated Agency Employment Ad Age 500,000 2000 450,000 2007

9. Carlton Associates Incorporated Seniors

10. Carlton Associates Incorporated Juniors

11. Carlton Associates Incorporated Mid-Level

12. Carlton Associates Incorporated Churn

13. Carlton Associates Incorporated Salary Costs

14. Carlton Associates Incorporated Generational Interests Boomers - born 1945-1964 Boomers - born 1945-1964 Current age 44 – 63 Current age 44 – 63 85 Million of them 85 Million of them Generation X - born 1965 – 1980 Generation X - born 1965 – 1980 Current age 28 – 43 Current age 28 – 43 50 Million of them 50 Million of them Millennials (Gen Y) – born 1980 – 1990+ Millennials (Gen Y) – born 1980 – 1990+ Current age 18 -28 Current age 18 -28 76 Million of them 76 Million of them

15. Carlton Associates Incorporated The Hourglass Model

16. Carlton Associates Incorporated The Hourglass Model

17. Carlton Associates Incorporated The Hourglass Model

18. Carlton Associates Incorporated The Hourglass Model

19. Carlton Associates Incorporated The Hourglass Model

20. Carlton Associates Incorporated The Hourglass Model

21. Carlton Associates Incorporated Feeding the Hourglass Model Talent marketing Talent marketing Recruiting Recruiting Training Training Mentoring Mentoring Weeding Weeding

22. Carlton Associates Incorporated Training Alone Booz Allen Booz Allen Over 6% of total payroll Over 6% of total payroll Ernst & Young Ernst & Young Over a Billion Dollars a year Over a Billion Dollars a year Ritz Carlton Ritz Carlton 198 hours per year for each employee 198 hours per year for each employee

23. Carlton Associates Incorporated The Bloated Model

24. Carlton Associates Incorporated Millennials Narcissistic Narcissistic Spoiled Spoiled Selfish Selfish Disloyal Disloyal Demanding Demanding Negative Negative Distrustful Distrustful Pain in the ass Pain in the ass

25. Carlton Associates Incorporated Millennials Narcissistic Narcissistic Spoiled Spoiled Selfish Selfish Disloyal Disloyal Demanding Demanding Negative Negative Distrustful Distrustful Smart asses Smart asses Smart Smart Well educated Well educated Confident Confident Positive Positive Team oriented Team oriented Community service Community service Well behaved Well behaved Trustworthy Trustworthy

26. Carlton Associates Incorporated

27. Carlton Associates Incorporated Raw Talent Race horses Race horses Smart Smart High energy High energy High self-esteem High self-esteem Results oriented Results oriented Grow or go mentality Grow or go mentality

28. Carlton Associates Incorporated What is a Mentor? Dictionary definition Dictionary definition Wise advisor Wise advisor Loyal friend Loyal friend Trusted Guide Trusted Guide Teacher Teacher Coach Coach

29. Mentoring is an Act of Unconditional Love!

30. Carlton Associates Incorporated The Elements of Mentoring Naturalness Naturalness Satisfactions Satisfactions Frustrations Frustrations Difficulties Difficulties

31. Carlton Associates Incorporated Naturalness Every species Every species In the DNA In the DNA Intuitive Intuitive Eternal Eternal

32. Carlton Associates Incorporated Satisfactions Link in the social/professional chain Link in the social/professional chain One’s own immortality One’s own immortality Sense of purpose Sense of purpose Sense of worth Sense of worth

33. Carlton Associates Incorporated Difficulties Recipient may not want to be mentored Recipient may not want to be mentored It takes time, effort and commitment It takes time, effort and commitment Each of us is a product of what we have learned Each of us is a product of what we have learned It is hard to give what you have never received It is hard to give what you have never received Everyone cannot be a good mentor Everyone cannot be a good mentor

34. Carlton Associates Incorporated Four Conditions in a Successful Mentoring Environment 1. Mentoring is expected of those capable 2. The mentoring process is celebrated 3. There are resources available to help build mentoring skills 4. Mentoring becomes part of the organization’s culture

35. An Agency’s Staffing Strategy Will Become as Important as its Business Development Strategy

36. Carlton Associates Incorporated A List of Thoughts Face the issue Face the issue Provide management attention Provide management attention Develop a staffing strategy Develop a staffing strategy Reevaluate your business model Reevaluate your business model Protect your best talent Protect your best talent Adjust your staffing model Adjust your staffing model Embrace employment marketing Embrace employment marketing Build a prospective talent pool Build a prospective talent pool

37. Carlton Associates Incorporated A List of Thoughts Expect people to grow or go Expect people to grow or go Revitalize the mentoring process Revitalize the mentoring process Return to school Return to school Expand internship programs Expand internship programs Encourage staff referrals Encourage staff referrals Invest in training - internal and external Invest in training - internal and external Revisit retirees Revisit retirees Consider outsourcing Consider outsourcing

38. Carlton Associates Incorporated “The Assets of This Agency Go Down the Elevator Each Night” Leo Burnett