2. AudienceMessageOffer

3. AttentionInterestDesireAction

4. Organic Pay Per Click (PPC) Get Noticed People are on a hunt You only have 2 seconds! Get Found

5. What’s in it – for my readers? WII-FMR Talk about their problems Use their language Develop “Personas”

6. Deliver on your promise Focused - One point only! Focused Landing Page

7. Make it desirable Make it easy Make it repeatable Define This!

8. How do I get started? What are the key considerations? How do I get started? What are the key considerations?

9. How to become more interesting Be more interested in your targeted customers!

10. EntertainEducateInform

11. Profiles Personal Pages Business

12. PersonalizeUp-to dateInteract

13. Here are three takeaways from this session. Bring these ideas to back to your business and see what results you generate! Takeaway 1: Target, target, target! Takeaway 2: Follow a proven process Takeaway 3: Create a Social Media Action Plan Top Three Takeaways