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The “New” Media Landscape Chris Dobson VP UK Online Services, Microsoft
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New Global Landscape: Online Ad Market
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Reach your audience in multiple media environments
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Full Service Awareness Lead generation Qualification and conversion Display: ‘push’ Search: ‘pull’ eCPM Rich media display Display Contextual display/link Direct response Textlinks/ Keywords Site placement Demo/behaviour Targeting Bidded Display Search
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(c) Microsoft. All Rights Reserved.| 5 Media effectiveness: Understanding the media value chain Frequency Conversion Attribution Recency Ad Size Rich Media C Daypart Order Targeted Interactions =
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Atlas Direct Response Drivepm Network reseller Massive In-Game Mediaroom IPTV AdCenter Search Screentonic Mobile AdExpert Brand display
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Media is changing
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