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Published byGervais Montgomery Modified over 9 years ago
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INTRODUCTION TO BUSINESS & MARKETING Marketing Concept & Mix
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Review Marketing Functions: Pricing Selling Distributing Promoting Marketing information management Product/service management
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Target Market Target Market: “focuses all marketing decisions on the specific group of people you want to reach” EXAMPLE: The Target Market for the School Store is high school students, parents, and Falcon fans. Student writes 2 more examples in notes of what they are the Target Market for
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Marketing Concept The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”
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Marketing Mix The marketing mix: “The 4 P’s” Product Place Price Promotion
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The Marketing Mix Product: what you are selling Place: where it is sold Price: how much it costs Promotion: how you hear about the product
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Marketing Mix Project Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts: i.e. car, flower, clover, sun, bug, ipod these will be completed & presented next class
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Examples
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Marketing Mix Project Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts: i.e. car, flower, clover, sun, bug, ipod Will complete & present next class HAVE FUN & BE CREATIVE!
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