1. ... affordable solutions for a better living

2. Main points 1)The vision of IKEA 2)Timeline 3)Products 4)Facts & Figures 5)Criticism

3. The vision of IKEA A better everyday life A wide range of products Low prices Basing on Swedish home furnishing tradition

4. Timeline I 1943 IKEA is founded by Ingvar Kamprad 1945 the first IKEA advertisements appear in local newspapers 1947 furniture is introduced into the IKEA product range 1955 IKEA begins designing its own furniture

5. Timeline II 1956 IKEA begins testing flat packages 1960‘s - 1970‘s IKEA stores are opened in several European countries, in Australia and in Canada 1997 introduction of Children‘s IKEA 1999 IKEA numbers 53,000 co-workers, over 150 stores in 29 countries on four continents

6. Products

7. Facts & Figures I The IKEA structure: –Inter IKEA Systems B.V. is the owner and franchisor of the IKEA concept –IKEA of Sweden AB is responsible for the entire IKEA product range –IKEA Group includes IKEA retailers, the product development center and trading and wholesale companies

8. Facts & Figures II Turnover for all IKEA stores 2001: 11,3 billion Euro Top five sales countries: Germany, USA, UK, France, Sweden Top five purchasing countries: China, Sweden, Poland, Germany, Italy

9. Facts & Figures III

10. Criticism Using ecologically incompatible raw materials Exploitation of the employees in the cheap wage countries Children work

11. Thanks for your attention!!