1. Embedded System:ARM 1 The ARM Company

2. Embedded System:ARM 2 History of ARM

3. Embedded System:ARM 3

4. 4

5. 5 Revenue of ARM Company

6. Embedded System:ARM 6 Market Segment

7. Embedded System:ARM 7 Geographical Revenue

8. Embedded System:ARM 8 ARM Architecture Evolution

9. Embedded System:ARM 9 Strength of ARM Provide high-quality silicon intellectual property Provide good application software Provide good development tools Provide good support services Spend 25% of revenue to Research and Development

10. Embedded System:ARM 10 ARM’s Reputation Expertise on applications for –Automotive: in-car entertainment system, safety devices,… –Consumer entertainment: digital TV, DVD, video tech., MP3 –Imaging: digital camera, inkjet printer, scanner, fax machine,.. –Industrial: production automation equipment –Networking: ADSL and cable modems, Ethernet card, router,... –Secure: banking debit and credit cards, SIM(subscriber identification module) cards,... –Storage: HD drive, tape drive, CD ROM drive, DVD player,... –Wireless: mobile phones, portable computing devices,...