1. McGraw-Hill © 2008 The McGraw-Hill Companies, Inc. All rights reserved. Core Concepts in Fashion by Laura Portolese Dias Historical Perspective Chapter Four

2. 4-2 Chapter Four Historic Perspective The 1900’s-1914 – Industrialization had a big impact on fashion  Clothing could be produced quicker due to new machines – Views on women and their place in society – Clothing marked the status – Details such as lace and embroidery were popular – Fashion Magazines started guiding public taste

3. 4-3 Chapter Four Historic Perspective The 1900’s-1914, famous fashion designers – Jacques Doucet – Charles Frederick Worth

4. 4-4 Chapter Four Historic Perspective 1914-1919 – World War I  Many men fought in the war  More practical work clothing needed for women  After this era, women did not want to go back to uncomfortable clothing (such as corsets) – Social Events no longer a priority  Women took care of men injured during the war when not working – Women’s right to vote – Sportswear became more popular

5. 4-5 Chapter Four Historic Perspective 1914-1919, famous fashion designers – Paul Poiret – Romain de Tirtoff (Erte)

6. 4-6 Chapter Four Historic Perspective 1920’s – Called “The Roaring 20’s, due to the end of the war – Economic Prosperity – Focus on youth – Women continued to celebrate new found freedom

7. 4-7 Chapter Four Historic Perspective 1920’s Fashion Designers – Jeanne Lanvin – Madeline Vionnet

8. 4-8 Chapter Four Historic Perspective 1930’s – Stock market crash of 1929-free feeling of 1920’s came to a halt – Film had an influence on fashion – Licensing  Allowing the use of a name on other products – Zoot suit as an example of trickle up fashion

9. 4-9 Chapter Four Historic Perspective 1930’s Fashion Designers – Cristobal Balenciaga – Elsa Schiaparelli – CoCo Chanel

10. 4-10 Chapter Four Historic Perspective 1940’s – World War II brought restrictions on fabric usage  Law, called L-85, restricted the use of fabric due to war – “New Look” as a result of L-85-used less fabric for full skirts – Use of separates

11. 4-11 Chapter Four Historic Perspective 1940’s Fashion Designers – Christian Dior – Gres – Claire McCardell

12. 4-12 Chapter Four Historic Perspective 1950’s – Rebellion of Youth – Rock and roll – Television – View on children’s place – Glamour figures, such as Marilyn Monroe

13. 4-13 Chapter Four Historic Perspective 1950’s Fashion Designers – Hubert de Givenchy – Pierre Cardin – Bill Blass

14. 4-14 Chapter Four Historic Perspective 1960’s – Youthquake – Mod look, beatnik look and hippie looks prevalent – Mixing and matching of clothing – Twiggy’s look

15. 4-15 Chapter Four Historic Perspective 1960’s Fashion Designers – Mary Quant – Yves Saint Laurent – Valentino

16. 4-16 Chapter Four Historic Perspective 1970’s – Youth Rebellion (as in the 1960’s) – Punk and Disco looks – Difficult economic times  Resulted in less couture and designer clothing sales

17. 4-17 Chapter Four Historic Perspective 1970’s Fashion Designers – Giorgio Armani – Stephen Burrows – Betsy Johnson

18. 4-18 Chapter Four Historic Perspective 1980’s – Excess (greed and money) – Fashion showed backlash for looks of 60’s and 70’s – Women entering the workforce – Yuppies  Term was first coined

19. 4-19 Chapter Four Historic Perspective 1980’s Fashion Designers – Donna Karan – Issey Miyake – Hugo Boss – Yohji Yamamoto

20. 4-20 Chapter Four Historic Perspective 1990’s – Rejection of greed in 1980’s – Casual style dressing-even for work-became popular – Grunge look – Rap and Hip Hop influenced fashion

21. 4-21 Chapter Four Historic Perspective 1990’s Fashion Designers – Dolce and Gabbana – Calvin Klein – Emanuel Ungaro

22. 4-22 Chapter Four Historic Perspective 2000’s – Difficult to predict when in the decade – Feminine styles, tighter fitting clothing  Rejection of baggy styles in 1990’s – Vintage dressing

23. 4-23 Chapter Four Historic Perspective 2000’s Fashion Designers – Jean Paul Gaultier – Gianni Versace – Marc Jacobs – Miuccia Prada – Alexander McQueen – Anna Sui – Stella McCartney – Vera Wang – Kenneth Cole – Tom Ford – Ralph Lauren