1. Chapter 2 Gaining Competitive Advantage with IT Chapter 2 MAJOR BUSINESS INITIATIVES Gaining Competitive Advantage with IT

2. STUDENT LEARNING OUTCOMES

3. SMACK – GROUP OF JELLYFISH OR SHOPPING?

4. Social Commerce Shopping

5. Questions 1.Do you use a live auction site like eBay? How does it differ from Jellyfish? 2.Visit Jellyfish.com. What is the process of becoming a participant? 3.What sort of products would be best suited for a reverse auction format?

6. CHAPTER ORGANIZATION 1.Supply Chain Management 2.Customer Relationship Management 3.E-Collaboration 4.IT Culture 5.Enterprise Resource Planning

7. SUPPLY CHAIN MANAGEMENT Supply chain management (SCM) Supply chain management (SCM) system Just-in-time (JIT)

8. Dell’s Effective SCM Through JIT

9. Supply Chain Management inter-modal transportation This creates supply chain complexities

10. Opportunities of SCM Business strategy Goal is to squeeze out every penny of cost possible in the supply chain This will optimize fulfillment, logistics, production, revenue and profit, and cost and price

11. IT Support for SCM SCM systems pioneered by specialist companies SCM is now part of ERP software (discussed later) Learn more

12. CUSTOMER RELATIONSHIP MANAGEMENT Customer relationship management (CRM) system multi-channel service delivery Focuses on:

13. Customer Relationship Management

14. Sales force automation (SFA) systems

15. GM’s Sales Force Automation (Purchase Funnel)

16. Opportunities of CRM Business strategy Classic goals

17. IT Support for CRM Front-office systems Back-office systems Both interface to CRM database and analysis and reporting systems

18. IT Support for CRM

20. E-COLLABORATION E-collaboration is the use of technology to support

21. Integrated Collaboration Environments Integrated collaboration environment (ICE) Virtual team An ICE can be as basic as e-mail or more sophisticated as in –Workflow system –Document management system

22. Knowledge Management Systems Knowledge management (KM) system

23. Social Networking Sites & Systems Social networking site Social networking system

24. E-Learning Tools

25. Informal Collaboration Previous e-collaboration tools have “organizational” focus Information collaboration tools focus on “informal” groups of people getting together Wiki Such content is called open-source information:

26. Opportunities of E-Collaboration Good for just about every type of business strategy

27. IT Support for E-Collaboration Just a few of the literally hundreds of e-collaboration tools

28. IT CULTURE IT culture

29. IT Function Structural Placement Top-down silo

30. IT Function Structural Placement Matrix

31. IT Function Structural Placement Fully integrated

32. IT Culture Philosophical Approach Ranging from… –“Wait and see” –Early adopters

33. IT Culture Philosophical Approach

34. ENTERPRISE RESOURCE PLANNING How do you bring together SCM, CRM, and e-collaboration systems? With an ERP system. Enterprise resource planning (ERP) system

35. ENTERPRISE RESOURCE PLANNING

36. Major ERP Vendors

37. ERP Attempts to integrate everything Think about your school

38. ERP Integrates Everything