1. Press Release The purpose of a press release is to provide newsworthy information about your company to media, who then publish this information in a “story” that informs an audience about your company.

2. Press Release A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event.

3. Press Release The key to getting published is that it has to be newsworthy – not just to the company, but to the readers or viewers of the media.

4. Press Release Examples AppleAppleApple GoogleGoogleGoogle U of WU of WU of WU of W Trinity CollegeTrinity CollegeTrinity CollegeTrinity College Des MoinesDes MoinesDes MoinesDes Moines

5. Press Release Assignment 1.Choose a department at Highline. 2.Think of a newsworthy idea about that department. 3.Write a Press Release about the idea that would induce a newspaper to publish an article. 4.One page maximum. 5.Due: Email to me by end of day Friday.

6. Press Release How to write a Press ReleaseHow to write a Press ReleaseHow to write a Press ReleaseHow to write a Press Release More How to Write a Press ReleaseMore How to Write a Press ReleaseMore How to Write a Press ReleaseMore How to Write a Press Release The Important Points of a Press ReleaseThe Important Points of a Press ReleaseThe Important Points of a Press ReleaseThe Important Points of a Press Release More Important PointsMore Important PointsMore Important PointsMore Important Points