1. Outreach Program At UCLA East Asian Library Amy Tsiang EAALC Annual Meeting October 7, 2005 UCSD

2. Outreach Program At UCLA East Asian Library Information Needs Assessment As part of the more proactive outreach program

3. Outreach Program At UCLA East Asian Library Information Needs Assessment As part of the more proactive outreach program Purpose of Survey: -- to investigate the rapid growth of the East Asian studies at UCLA, in determining the changing information needs towards the East Asian Library -- to reevaluate the Library’s collections and services, in improving and restructuring the Library’s future development

4. Outreach Program At UCLA East Asian Library Information Needs Assessment As part of the more proactive outreach program Purpose of Survey: -- to investigate the rapid growth of the East Asian studies at UCLA, in determining the changing information needs towards the East Asian Library -- to reevaluate the Library’s collections and services, in improving and restructuring the Library’s future development Started with faculty members; will continue with graduate students and other users

5. Outreach Program At UCLA East Asian Library Information Needs Assessment As part of the more proactive outreach program Purpose of Survey: -- to investigate the rapid growth of the East Asian studies at UCLA, in determining the changing information needs towards the East Asian Library -- to reevaluate the Library’s collections and services, in improving and restructuring the Library’s future development Started with faculty members; will continue with graduate students and other users Conducted since May 2005

6. Outreach Program At UCLA East Asian Library Structure of Assessment Survey Assessment designed into two parts, statistical data and face-to-face interviews

7. Outreach Program At UCLA East Asian Library Structure of Assessment Survey Assessment designed into two parts, statistical data and face-to-face interviews -- Part I, Statistical Data (12 question): 1-5 for better understanding of current academic interest in EA studies; 6-10 for examining the pattern of information access; 10 on databases, different listing for C, J & K users; 11-12 are related to Library services and communication between the Library and users

8. Outreach Program At UCLA East Asian Library Structure of Assessment Survey Assessment designed into two parts, statistical data and face-to-face interviews -- Part I, Statistical Data (12 question): 1-5 for better understanding of current academic interest in EA studies; 6-10 for examining the pattern of information access; 10 on databases, different listing for C, J & K users; 11-12 are related to Library services and communication between the Library and users -- Part II, Interview Questions (7 questions) for face-to-face interview: 1-6 cover the areas of research, teaching, digital resources, communication, library instruction, and future development

9. Outreach Program At UCLA East Asian Library Structure of Assessment Survey Assessment designed into two parts, statistical data and face-to-face interviews The Head sent personalized letters and survey to 49 faculty members (25 Chinese, 15 Japanese, and 9 Korean)

10. Outreach Program At UCLA East Asian Library Structure of Assessment Survey Assessment designed into two parts, statistical data and face-to-face interviews The Head sent personalized letters and survey to 49 faculty members (25 Chinese, 15 Japanese, and 9 Korean) CJK studies librarians attended the face-to face interviews with the faculty in their specialized area, and the Head attended all interviews

11. Outreach Program At UCLA East Asian Library Structure of Assessment Survey Assessment designed into two parts, statistical data and face-to-face interviews The Head sent personalized letters and survey to 49 faculty members (25 Chinese, 15 Japanese, and 9 Korean) CJK studies librarians attended the face-to face interviews with the faculty in their specialized area, and the Head attended all interviews Have interviewed 31 (ca. 62%) faculty members (16 Chinese, 9 Japanese, and 6 Korean)

12. Outreach Program At UCLA East Asian Library Survey Summaries: Current Growth of East Asian Studies Traditional EA studies focused on humanities, such as literature, art, history, archaeology, religion and philosophy. The strength of the UCLA EAL was presented in these fields for a long time. The academic environment is changing so rapidly

13. Outreach Program At UCLA East Asian Library Survey Summaries: Current Growth of East Asian Studies Traditional EA studies focused on humanities, such as literature, art, history, archaeology, religion and philosophy. The strength of the UCLA EAL was presented in these fields for a long time. The academic environment is changing so rapidly In Chinese studies, in addition to the traditional fields, more faculty are now doing research in various fields, such as anthropology, sociology, political sciences, music, theater, film and television, law and legal studies, medicine and medical studies, Tibetan studies, business studies, etc. UCLA is actively recruiting faculty in Chinese economics and Chinese films

14. Outreach Program At UCLA East Asian Library Survey Summaries: Current Growth of East Asian Studies Traditional EA studies focused on humanities, such as literature, art, history, archaeology, religion and philosophy. The strength of the UCLA EAL was presented in these fields for a long time. The academic environment is changing so rapidly In Chinese studies, in addition to the traditional fields, more faculty are now doing research in various fields, such as anthropology, sociology, political sciences, music, theater, film and television, law and legal studies, medicine and medical studies, Tibetan studies, business studies, etc. UCLA is actively recruiting faculty in Chinese economics and Chinese films In Japanese studies, similar growth has happened -- expended from the traditional fields into a few new subjects in social sciences

15. Outreach Program At UCLA East Asian Library Survey Summaries: Current Growth of East Asian Studies Traditional EA studies focused on humanities, such as literature, art, history, archaeology, religion and philosophy. The strength of the UCLA EAL was presented in these fields for a long time. The academic environment is changing so rapidly In Chinese studies, in addition to the traditional fields, more faculty are now doing research in various fields, such as anthropology, sociology, political sciences, music, theater, film and television, law and legal studies, medicine and medical studies, Tibetan studies, business studies, etc. UCLA is actively recruiting faculty in Chinese economics and Chinese films In Japanese studies, similar growth has happened -- expended from the traditional fields into a few new subjects in social sciences Korean studies has become a new fast growing field

16. Outreach Program At UCLA East Asian Library Survey Summaries: Collections and Resources Printed Materials vs. Electronic Resources Most professors considered both are equally important. Electronic resources would not replace printed materials

17. Outreach Program At UCLA East Asian Library Survey Summaries: Collections and Resources Printed Materials vs. Electronic Resources Most professors considered both are equally important. Electronic resources would not replace printed materials Most professors showed great demand and interest in new information resources, including electronic and audio-visual materials, as well as in new information accesses, including remote access

18. Outreach Program At UCLA East Asian Library Survey Summaries: Collections and Resources Opinions toward Electronic Resources 1. Online databases (mainly serials and series databases) -- Most favored by faculty members -- Two advantages of online databases appreciated by faculty: coverage and search-capability -- Major problems indicated by faculty: most core Chinese academic journals not included; too few Japanese databases available to academic users

19. Outreach Program At UCLA East Asian Library Survey Summaries: Collections and Resources Opinions toward Electronic Resources 1. Online databases (mainly serials and series databases) 2. E-books -- Faculty members welcome e-books only if they are keyword searchable or well-indexed -- E-books of popular reading materials are good for language classes, but not sure how many students would actually read these books in CJK languages

20. Outreach Program At UCLA East Asian Library Survey Summaries: Collections and Resources Opinions toward Electronic Resources 1. Online databases (mainly serials and series databases) 2. E-books 3. Data CD-ROMs -- Are cost-saving alternatives to online databases, in considering cost and user numbers -- The main problem is the lack of necessary facilities in the Library -- Many data CD-ROMs in CJK languages require matching operating system, but so far no computer in the UCLA library was set up with CJK operating system -- No computer with CD-ROM/DVD drives or CJK operating system is a major obstacle to developing EA electronic resources

21. Outreach Program At UCLA East Asian Library Survey Summaries: Collections and Resources Opinions toward Electronic Resources 1. Online databases (mainly serials and series databases) 2. E-books 3. Data CD-ROMs 4. Audio-Visual CDs and DVDs -- Chinese music, theater, film and television are new research fields at UCLA -- Some faculty members considered that UCLA, at the home city of Hollywood, is in urgent need of a great multi-media collection of CJK films, television programs and music. -- Many faculty members wish to see development of film collection, especially documentary films related to their teaching and research -- At the interviews, we found out about: new academic activities some faculty member is actively involved; Dept. of Asian Languages & Cultures is recruiting a new faculty in Chinese films -- We feel the importance to develop our collection towards multi-discipline and multi-media

22. Outreach Program At UCLA East Asian Library Survey Summaries: Communication and Services 1. Communication -- Faculty members, in general, are satisfied with the communication with the library -- Some faculty members admitted that they had not communicated with the library staff for quite a while -- For the ways of communication, most faculty members selected contact in person as the first choice. Phone calls and email contacts also preferable. Contact through library’s web page was the least favorable.

23. Outreach Program At UCLA East Asian Library Survey Summaries: Communication and Services 1. Communication 2. Library Instruction -- Faculty members agreed that library instruction is an important method of communication -- Most faculty members did not attend library instruction sessions before -- EAL should survey the most convenient time with faculty first -- Need some kind of marketing strategy for undergraduate students and new coming graduate students -- Librarians and the Head offered to provide on-site library instructions at classes, as needed. -- The Head offered to reserve a library electronic classroom for faculty’s class and shared the time with the faculty for library instruction and regular lecture

24. Outreach Program At UCLA East Asian Library Survey Summaries: Communication and Services 1. Communication 2. Library Instruction 3. Access Services -- Some faculty members complained about some problems caused by the centralized access services -- They also see the advantages brought by the centralized access services: significantly extended library opening hours; timely re- shelving of library materials -- Faculty members recognized that the staffed service desk from 10 am to 4 pm would help to cover some disadvantages of centralized access services

25. Outreach Program At UCLA East Asian Library Survey Summaries: Communication and Services 1. Communication 2. Library Instruction 3. Access Services 4. Joint Efforts on Development -- Both faculty and librarians agreed that the library services should reach a higher level, not limited to traditional services -- Many faculty members want to include library in their new research projects -- The Center for East-West Medicine of the UCLA medical school and medical center demands EAL, along with the Biomedical Library, become an active part of the project in pursuing an ambitious project in integrated medicine studies. -- Similarly, faculty members in the EA theater, film and television studies want EAL to play a more active and creative role

26. Dialogues with Electronic Publishers & Users in China Amy Tsiang & Hong Cheng EAALC Annual Meeting October 7, 2005 UCSD

27. The Publishers & Users The Electronic Publishers Beijing Founder Electronics Corporation Superstar Information Technology Corporation * Tsinghua Tongfang Optical Disc Corporation Wanfang Data Corporation * Met at the UCLA Dialogues with Electronic Publishers & Users in China

28. The Publishers & Users The Electronic Publishers The Original Publishers Cultural Relics Publishing House East China Normal University Press People’s Medical Publishing House * Shanghai Century Publishing Group Shanghai Digital Century Network Corporation * Met at the UCLA Dialogues with Electronic Publishers & Users in China

29. The Publishers & Users The Electronic Publishers The Original Publishers The Users Beijing University of Traditional Chinese Medicine Library China Europe International Business School Library East China Normal University Library Fudan University Library Nanjing Normal University Library Nanjing University Library Shanghai University of Traditional Chinese Medicine Library Tsinghua University Library Dialogues with Electronic Publishers & Users in China

30. Online Databases Tongfang vs. Wanfang Background Tsinghua Tongfang Optical Disc Corporation: Tsinghua University is the largest investor of Tongfang. Wanfang Data Corporation is an affiliate of Chinese Ministry of Science & Technology. Dialogues with Electronic Publishers & Users in China

31. Online Databases Tongfang vs. Wanfang Background Communication with the Publishers Wanfang Data Corporation: Advantage especially in certain science and technology fields. Willing to compete with Tongfang with better price & package Tongfang Optical Disc Corporation: Concerns over the lack of access to major academic journals Possibility to subscribe to the CAJ Medical/Hygiene database. Communicate directly with the general engineer Zhang Zhenhai Dialogues with Electronic Publishers & Users in China

32. Online Databases Tongfang vs. Wanfang Background Communication with the Publishers Users’ Choices and Comments All the university libraries we visited are subscribing to both databases of Wanfang and Tongfang, as well as Weipu. As user’s comments, most libraries could not tell major preference over the databases. Some pointed out that Wanfang is stronger in sciences and technology. Especially on the medical databases, Wangfang is better than Tongfang, but Weipu is better than either of them. Dialogues with Electronic Publishers & Users in China

33. Electronic Books Superstar vs. Apabi Background Beijing Founder Electronics Corporation: an affiliate of Peking University. Superstar Digital Library Information Technology Corporation: a private corporation. Dialogues with Electronic Publishers & Users in China

34. Electronic Books Superstar vs. Apabi Background Sources of Production Apabi: publishers submit electronic files of the printed publications. Superstar: scanning of printed publications. Dialogues with Electronic Publishers & Users in China

35. Electronic Books Superstar vs. Apabi Background Sources of Production Advantages and Weakness Apabi: strength at full-text searchable weakness at variety and coverage Superstar: strength at variety and coverage weakness at indexing Dialogues with Electronic Publishers & Users in China

36. Electronic Books Superstar vs. Apabi Background Sources of Production Advantages and Weakness Comments from the Original Publishers & Users Copyright Issues Beijing University of Traditional Chinese Medicine Library Shanghai Digital Century Network Corporation Access Right & Ownership Service & Maintenance Dialogues with Electronic Publishers & Users in China

37. Q & A … Dialogues with Electronic Publishers & Users in China