1. Chapter 3
The Social Self

2. The Role of the “Self”
Capacity for self-reflection is necessary for self-understanding
Private, “inner” self
Self is heavily influenced by social factors.
Public, “outer” self

3. The ABCs of the Self
Affect: How do we evaluate ourselves, enhance our self-images, and defend against threats to our self-esteem?
Behavior: How do we regulate our actions and present ourselves according to interpersonal demands?
Cognition: How do we come to know ourselves, develop a self-concept, and maintain a stable sense of identity?

4. Putting Common Sense to the Test…
True or False?
Humans are the only animals who recognize themselves in the mirror.
Answer: False… Let’s see why!

5. The Self-Concept Self is an important object of our attention.
Cocktail party effect.
Self-Concept: The sum total of beliefs that people have about themselves.
Self-concept is made up of self-schemas.
Self-Schema: Beliefs about oneself that guide processing of self-relevant information.

6. Rudiments of the Self-Concept
Except for human beings, only the great apes seem capable of self-recognition.
Self-recognition is an important first step in the development of a self-concept.
Social factors influence development of a self-concept.
“Looking-glass self”
Self as relational

7. Where Does Our Self Concept Come From?

8. Source #1: Introspection
Self-knowledge through looking inward at one’s own thoughts and feelings.
But does introspection always lead to accurate self-knowledge?
Wilson (2002): Introspection can sometimes impair self-knowledge!

9. Other Problems With Introspection
We have difficulty in predicting responses to future emotional events.
Affective Forecasting
We tend to overestimate the strength and duration of our emotional reactions.
“Durability bias”

10. Why a Durability Bias?
For negative events, we do not fully appreciate our psychological coping mechanisms.
We focus only on the emotional impact of a single event, overlooking the effects of other life experiences.

11. Putting Common Sense to the Test…
True or False?
Smiling can make you happier.
Answer: True… Let’s see why!

12. Source #2: Perceptions of Our Own Behavior
Daryl Bem (1972): People can learn about themselves simply by watching their own behavior.
Self-Perception Theory: When internal cues are difficult to interpret, people gain insight by observing their own behavior.
But only in the absence of compelling situational pressures.

13. Self-Perceptions of Emotion
Facial Feedback Hypothesis: Changes in facial expression can lead to changes in the subjective experience of emotions.
Laird (1974): Facial expressions affect emotion through process of self-perception.
Alternative explanation: Facial movements evoke physiological changes that produce an emotional experience.

14. Self-Perceptions of Motivation
Intrinsic versus Extrinsic Motivation.
Intrinsic Motivation: Originates in factors within a person
Extrinsic Motivation: Originates in factors outside the person
What happens to intrinsic motivation once a reward is no longer available?
Overjustification effect

15. Figure 3.1: Paradoxical Effects of Reward on Intrinsic Motivation
From M.R. Lepper, D. Greene, and K.E. Nisbett, "Undermining Children's Intrinisic Interest with Extrinsic Reward: A Test of the 'Overjustification' Hypothesis," Journal of Personality and Social Psychology, Vol. 28, 1973, pp Reprinted with permission.

16. Understanding the Paradox
Should rewards NOT be offered?
What is important is how the reward is perceived and by whom.
People differ in their motivational orientations toward work.

17. Source #3: Influences of Other People
People tend to describe themselves in ways that set them apart from others in their immediate vicinity.
The self is “relative.”
We define ourselves in part by using others as a benchmark.

18. Social Comparison Theory
Festinger (1954): When uncertain about our abilities or opinions, we evaluate self through comparisons with similar others.
Key Questions:
When do we turn to others for comparative information?
With whom do we choose to compare ourselves?

19. Two-Factor Theory of Emotion
Can others help determine our emotions?
Schachter: Misery loves only miserable company.
Two factors necessary to feel a specific emotion:
We must experience physiological arousal.
We must make a cognitive interpretation that explains the source of the arousal.

20. Two-Factor Theory (cont.)
For others to influence our emotions:
Our level of physiological arousal cannot be too intense.
Other people must be present as a possible explanation for arousal before its onset.

21. Source #4: Autobiographical Memories
Essential for a coherent self-concept.
Typically report more events from the recent than the distant past.
Exceptions to this recency rule:
Reminiscence peak
Tendency to remember transitional “firsts”

22. Source #4: Autobiographical Memories (cont.)
Flashbulb memories serve as prominent landmarks in our autobiographies.
Autobiographical memory is a vital part of, and can be shaped by, our identity.
Often motivated to distort the past in ways that are self-inflated.

23. Figure 3.2: Distortions in Memory of High School Grades
From Bahrick et al., 1996, Psychological Science, 1996 Vol. 7, pp Copyright 1996 Blackwell Publishing. Reprinted with permission.
PSYCHOLOGICAL SCIENCE, V7 (1996), p Copyright by the American Psychological Society. Reprinted by permission from Balckwell Publishers.

24. Source #5: Cultural Influences on the Self-Concept
Self-concept is also influenced by cultural factors.
Contrasting cultural orientations:
Individualism: One’s culture values the virtues of independence, autonomy, and self-reliance.
Collectivism: One’s culture values the virtues of interdependence, cooperation, and social harmony.

25. Figure 3.3: Cultural Conceptions of Self
From H.R. Markus and S. Kitayama (1991) "Culture and the Self: Implications for Cognition, Emotion, and Motivation, " Psychological Review, 98, Copyright (c) 1991 by the American Psychological Association. Adapted with permission.

26. Influence of Cultural Orientation on Self
Individualistic cultures: People strive for personal achievement.
Collectivistic cultures: People derive more satisfaction from the status of the valued group.

27. Figure 3.4: What's Your Preferences: Similarity or Uniqueness?
From H. Kim and H.R. Marcus, “Deviance or Uniqueness, Harmony or Conformity? A Cultural Analysis, ” Journal of Personality and Social Psychology, Vol. 77, 1999, pp Reprinted with permission

28. Which Colored Pen Would You Like?

29. The Affective Component of the Self
Self-Esteem
The Affective Component of the Self

30. Why Do We Have a Need for Self-Esteem?
Leary & Baumeister (2000): People are inherently social animals.
Need for self-esteem is driven by primitive need to connect with others and gain their approval.
Greenberg, Solomon, & Pyszczynksi (1997): Terror Management Theory

31. The Need for Self-Esteem
Satisfying this need is critical to our entire outlook on life.
Those with a positive self-image tend to be happy, healthy, productive, and successful.
Those with a negative self-image tend to be more depressed, pessimistic about the future, and prone to failure.

32. Are There Gender and Race Differences?
Like individuals, social and cultural groups differ in their self-esteem.
Gender differences?
Among adolescents and young adults, males outscore females on various general measures of self-esteem.
But this difference is very small, particularly among older adults.

33. Figure 3.5: Self-Esteem in U.S. Minorities
From J. M. Twenge and J. Crocker, “Race and Self-Esteem: Meta-Analysis Comparing Whites, Blacks, Hispanics, Asians, and American Indians,” Psychological Bulletin, Vol. 128, 2002, pp Reprinted with permission

34. Self-Discrepancy Theory
Self-esteem is defined by the match — or mismatch — between how we see ourselves and how we want to see ourselves.
One’s self-esteem and emotional well-being can be predicted by examining the discrepancy between one’s “actual self” and one’s “self-guides.”

35. Self-Discrepancy Theory (cont.)
Self-esteem depends on a number of factors:
Amount of discrepancy between actual self and self-guide.
The importance of the discrepancy to the self.
The extent to which one focuses on one’s self-discrepancies.
What makes us more or less focused on our personal shortcomings?

36. Self-Awareness Theory
We are not usually self-focused; however, certain situations may cause us to become objects of our own attention.
When we become more self-aware, we naturally begin to compare behavior with some standard. This comparison often results in a negative discrepancy and a temporary reduction in self-esteem.

37. Figure 3.6: The Causes and Effects of Self-Awareness

38. Beaman et al.’s Halloween Study

39. Self-Focusing Persons
Certain individuals are characteristically more self-focused than others.
Private vs. public self-consciousness
Private self-consciousness: Tendency to introspect about inner thoughts and feelings
Public self-consciousness: Tendency to focus on outer public image

40. Table 3.1: How Self-Conscious Are You?
Copyright © 1975 by the American Psychological Association. Reproduced with permission. From A. Fenigstein, M.F. Scheier, and A.H. Buss, "Public and Private Self-Consciousness: Assessment and Theory," Journal of Consulting and Clinical Psychology, 43, , No further reproduction or distribution is permitted without written permission from the American Psychological Association.

41. Draw a Capital E on Your Forehead

42. Figure 3.7: Revolving Images of Self
Snyder et al., 1983

43. Putting Common Sense to the Test…
True or False?
Sometimes the harder you try to control a thought, feeling, or behavior, the less likely you are to succeed.
Answer: True… Let’s see why!

44. Self-Regulation
Self-regulation is the process by which we seek to control or alter our thoughts, feelings, behaviors, and urges.
Is self-control a limited resource that can temporarily be depleted by usage?

45. Figure 3.8: Self-Control as a Limited Inner Resource
Muraven & Baumeister,

46. Let’s Try Something...
For the next 30 seconds, think about ANYTHING, but DO NOT think about a white bear.
30 seconds are up! How did you do?

47. Ironic Processes
Wegner (1994): Sometimes the harder we try to inhibit a thought, feeling, or behavior, the less likely we are to succeed.
Observed in a wide range of behaviors

48. Figure 3.9: Ironic Effects of Mental Control
Keep Steady
Keep Steady; Distracted
Prevent horizontal movement
Prevent horizontal movement; distracted

49. Putting Common Sense to the Test…
True or False?
People tend to be overly optimistic about their futures.
Answer: True… Let’s see why!

50. Mechanisms of Self-Enhancement
How does the average person cope with his or her faults, inadequacies, and uncertain future?
We often exhibit implicit egotism, a tendency to hold ourselves in high regard.
What methods do we use to rationalize or otherwise enhance our self-esteem?

51. Method #1: Self-Serving Cognitions
People tend to take credit for success and distance themselves from failure.
Most people are unrealistically optimistic.
Bolster rosy outlook by linking personal attributes to desirable outcomes

52. Putting Common Sense to the Test…
True or False?
People often sabotage their own performance in order to protect their self-esteem.
Answer: True… Let’s see why!

53. Method #2: Self-Handicapping
Why do we make excuses?
Way of protecting self from seeing failure as due to a lack of ability.
Self-Handicapping: Behaviors designed to sabotage one’s own performance in order to provide a subsequent excuse for failure.

54. Individual Differences in Self-Handicapping
Gender differences in how we self-handicap.
Some set their goals too high, which sets up failure — but not due to a lack of ability.
Some engage in “sandbagging.”
Downplaying own ability, lowering expectations, or openly predicting failure

55. Why Self-Handicap? An ingenious strategy
Insulates the self from failure and enhances the self by success.
Self-handicapping does have its costs.

56. Method #3: Basking in the Glory of Others
To raise our self-esteem we often bask in reflected glory (“BIRG”) by associating with others who are successful.
To protect our self-esteem, we will “cut off reflected failure” (“CORF”) by distancing ourselves from others who fail or are of low status.

57. Would You Like a Team Badge?

58. Method #4: Downward Social Comparison
When self-esteem is at stake, we tend to make comparisons with others who are worse off.
Will make temporal comparisons between past and present selves.
If experiencing a tragic life event, we tend to:
Affiliate with others in same predicament who are adjusting well (possible role models).
Compare ourselves with others who are worse off.

59. Are Positive Illusions Adaptive?
Those with the most realistic view of themselves are those who are depressed or low in self-esteem.
Positive illusions are “health-protective” psychological resources that help people cope with adversity.
But, positive illusions can lead to chronic patterns of self-defeating behaviors.

60. Figure 3.10: The Dark Side of High Self-Esteem
Heatherton & Vohs, 2000.

61. The Behavioral Expression of Self
Self Presentation
The Behavioral Expression of Self

62. Strategic Self-Presentation
The process by which we try to shape what others think of us and what we think of ourselves.
Two types of self-presentation, each serving a different motive:
Strategic self-presentation.
Self-verification.

63. Strategic Self-Presentation
Our efforts to shape others’ impressions in specific ways to gain influence, power, sympathy, or approval.
Common strategic self-presentation goals:
Ingratiation: Desire to “get along” with others and be liked
Self-Promotion: Desire to “get ahead” and gain respect for one’s competence

64. Table 3.2: Strategic Self-Presentation in the Employment Interview

65. Self-Verification
Desire to have others perceive us as we truly perceive ourselves.
Do we self-verify negative self-concepts?
Desire for self-verification will sometimes overwhelm the need for self-enhancement.

66. Putting Common Sense to the Test…
True or False?
It’s more adaptive to alter one’s behavior than to stay consistent from one social situation to the next.
Answer: False… Let’s see why!

67. Individual Differences in Self-Monitoring
Tendency to regulate one’s own behavior to meet the demands of the situation.
High Self-Monitors: Sensitive to strategic self-presentation concerns.
Low Self-Monitors: More concerned with self-verification.
Is it better to be a high or low self-monitor?

68. Epilogue: The Multifaceted Self
Historically, the self has been viewed as an enduring aspect of personality.
Stable over time and slow to change
But at least part of the self is malleable.
Molded by life experiences
Varies from one situation to the next
Self is complex and multifaceted, not simple.