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IKEA “ How Swede It Is...”
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The Beginning IKEA: Ingvar, Kamprad, Elmtaryd, Agunnaryd Catalogue Sales Furniture Added to IKEA product Line 1st Store: Almhult, Sweden “ Well designed affordable quality furniture to the many people.”
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The Current IKEA z229 Stores z33 Countries z$15.425 B US Dollars z90,000 Employees
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THE IKEA EXPERIENCE z Warehouse Stores Designed for Optimal Traffic Flow z Flat Packs z Self Assembly z IKEA Restaurants z Smaland: Children's Area
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STRENGHTS zRecognition zCatalogue & Internet zSelf Service zAdvertising
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Weaknesses zCustomer Relations zCommunity Impact zPoor PR
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Opportunities zContinued Expansion zNew Audiences zCustomer and Community Relations
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THREATS zRetail Competition zNew Leadership zReputation Management
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Recommendations zContinued Expansion with Further Research zIngvar Kamprad as Company Figure, not decision maker zActive Approach to Community Relations zStaffing Schedules zCatalogue Stores
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Questions & Discussion
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