1. Defining Purpose  General Purpose  Specific Purpose  Thesis Statement

2. Defining Purpose  General Purpose  3 Basic Options  To Entertain  To Inform  To Persuade

3. Defining Purpose  Specific Purpose  Expressed by purpose statement statement  Receiver Oriented  Specific  Realistic

4. Defining Purpose  The Thesis Statement  Central Idea of your Speech  Delivered directly to audience  What do you want the audience to remember?

5. Audience Analysis  Definition:  An examination of certain pertinent characteristics of your listeners – when planning a speech

6. Audience Analysis  Audience Type  Passersby  Captives  Volunteers

7. Audience Analysis  Audience Purpose  Demographics  Number of People  Gender  Age  Group Membership

8. Audience Analysis  Attitudes  Beliefs  Values