1. Warna Pilihan Konsumen Pertemuan 11 s.d 12 Matakuliah: U0094/Color Theory Tahun: 2008

2. Bina Nusantara Introduction Color provides both visual & psychological information. In different cultures, colors can have different meaning. Colors can change their meanings over time with fashion & changing social awareness.

3. Bina Nusantara Consumer’s Color 1. Basic Personality Color is based on personality, mood at that time a. prudent  b. confident  c. pessimistic  d. impulsive  (sexy), (cheer up) e. traditional  (dutch royalty), (chinese lucky), (western’ wedding)

4. Bina Nusantara Consumer’s Color 2. Future Color Purchases Color is based on market / buyer 3. Favorite Combination Subjective points | mood | situation 4. Trend a. environment effects; based on neighborhood, friends, partners, family,...etc b. ethnic; based on culture c. mass media; media helps to spread color’ knowledge to be known faster & widely d. entertainment; artists, reporter, public figures..can be a good mediator to deliver the trendy colors

5. Bina Nusantara Consumer’s Color 5. Culture based on religion, life style, habit,...etc

6. Bina Nusantara Consumer’s Color Color has always been used symbolically, to announce the people’s social status, their tribe or country or other significant group. Humans have always used color in their surroundings for decorative purposes or to chronicle their every day lives & other important events. In most cultures, color choice is systematical as each hue has a very meaningful & magical effect.