Presentation is loading. Please wait.

Presentation is loading. Please wait.

What’s Happening? Folgers Ads tygirlzjan22,0,5205363.story

Published by Modified over 9 years ago

Similar presentations

Presentation on theme: "What’s Happening? Folgers Ads tygirlzjan22,0,5205363.story"— Presentation transcript:

1 What’s Happening? Folgers Ads http://www.chicagotribune.com/news/nationworld/chi-talk- tygirlzjan22,0,5205363.story http://www.chicagotribune.com/news/nationworld/chi-talk- tygirlzjan22,0,5205363.story http://www.eggs.ca/ContestsPromos/Default.aspx These two are newer pepsi commercials- there is talk going around now about how the new pepsi slogan "yes you can" is playing off of the Obama "yes we can" slogan, especially since the pepsi logo is the obama logan just flipped upside down. http://www.youtube.com/watch?v=MFAF-bR6Y0o http://www.youtube.com/watch?v=_nK_HRfXGnY http://www.youtube.com/watch?v=9A2Ap3DyvLg http://ca.youtube.com/watch?v=qH1uo4UcPl4&e

2 Consumer Buyer Behaviours Chapter 3

3 Traditional factors affecting consumer purchasing behaviors Demographics (age, gender, income, etc.) Heredity and home environment Family life cycle Life changing events Cultural environment Social environment Situational environment

4 Consumer Decision-Making Process Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Evaluation

5 Information Search Two ways of gathering information: 1.Internally 2.Externally

6 Attitude Sequence Cognitive  Affective  Conative Affective  Conative  Cognitive Conative  Cognitive  Affective

7 Evaluation of Alternatives Evoked set method 1. Evoked set 2. Inept set 3. Inert set Affect referral Multi-attribute approach – used more in B to B buying situations

8 Principles concerning processing of information and cognitive mapping Cognitive mapping enhances movement of messages from short-term memory to long- term memory. Most persuasive messages reinforce current linkages. Repetition is necessary to establish new linkages. Difficult to modify or create new linkages.

9 Common Reasons Purchases Are Made Products/services provide utility To satisfy physical needs To satisfy psychological needs To satisfy social needs To satisfy emotional needs To satisfy epistemic needs

10 Trends and Factors in the Consumer Buying Environment Age complexity Gender complexity Individualism Active, busy lifestyles Time pressures Cocooning Pleasure binges Emphasis on health

11 The Purchase Decision Decision to purchase a particular product may based on several decisions: ____________

12 How likely is each of the following marketing material to alter your purchase decision for food items? An advertisement A coupon A sweepstake or contest offer A price-off offer An in-store display The food package A in-store sample A billboard

13 An advertisement directed to first families and the arrival of a new baby.

14 Postpurchase Evaluation Evaluation of product performance. Cognitive dissonance. Impacts future purchases. Impacts word-of-mouth communications.

15 Starbucks Video http://multimedia.boston.com/pub/m/20888271/mcdo nalds_mccafe_hipsters_commercial.htm http://multimedia.boston.com/pub/m/20888271/mcdo nalds_mccafe_hipsters_commercial.htm

Download ppt "What’s Happening? Folgers Ads tygirlzjan22,0,5205363.story"

Similar presentations

PRINCIPLES OF MARKETING Consumer Buyer Behavior

PRINCIPLES OF MARKETING Consumer Buyer Behavior
©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 6 Chapter 6 Analyzing Consumer Markets and.

©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 6 Chapter 6 Analyzing Consumer Markets and.
Part Three Markets and Consumer Behavior

Part Three Markets and Consumer Behavior
Consumer Decisions: Psychology for Profit

Consumer Decisions: Psychology for Profit
Consumer Behavior Why do we do what we do? MKTG 340 Maureen O’Connor.

Consumer Behavior Why do we do what we do? MKTG 340 Maureen O’Connor.
Copyright © 2005 Pearson Education Inc. Consumer Markets and Consumer Buyer Behaviour Chapter 7 PowerPoint slides Express version Instructor name Course.

Copyright © 2005 Pearson Education Inc. Consumer Markets and Consumer Buyer Behaviour Chapter 7 PowerPoint slides Express version Instructor name Course.
3-1 Chapter Overview Consumer purchase process Consumer buying environment Traditional factors affecting consumer buying Recent trends in consumer behavior.

3-1 Chapter Overview Consumer purchase process Consumer buying environment Traditional factors affecting consumer buying Recent trends in consumer behavior.
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall 3-1 3 Chapter Three Buyer Behaviors.

Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter Three Buyer Behaviors.
© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin Marketing Management, 8e Chapter Three Consumer Behavior Key Words / Outline.

© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin Marketing Management, 8e Chapter Three Consumer Behavior Key Words / Outline.
 Customer behavior: a broad term that covers both individual consumers who buy goods and services for their own use and organizational buyers who purchase.

 Customer behavior: a broad term that covers both individual consumers who buy goods and services for their own use and organizational buyers who purchase.
Consumer Buyer Behaviour Chapter 3 with Duane Weaver.

Consumer Buyer Behaviour Chapter 3 with Duane Weaver.
1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.
MKTG 5 CHAPTER Consumer Decision Making. Understanding Consumer Behavior Consumer behavior consumers make purchase decisions consumers use and dispose.

MKTG 5 CHAPTER Consumer Decision Making. Understanding Consumer Behavior Consumer behavior consumers make purchase decisions consumers use and dispose.
Chapter 5Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 1. Explain why marketing managers should understand consumer.

Chapter 5Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 1. Explain why marketing managers should understand consumer.
MKTG 6 CHAPTeR Consumer Decision Making. Understanding Consumer Behavior Consumer behavior Consumers ………purchase decisions consumers ………and ………of product.

MKTG 6 CHAPTeR Consumer Decision Making. Understanding Consumer Behavior Consumer behavior Consumers ………purchase decisions consumers ………and ………of product.
7 Chapter 7 Identifying and Understanding Consumers.

7 Chapter 7 Identifying and Understanding Consumers.
1 Matakuliah:G0492/ English for Advertising Tahun: 2005/2006 The Consumer Audience Consumer Behavior Cultural and Social Influences on consumers Psychological.

1 Matakuliah:G0492/ English for Advertising Tahun: 2005/2006 The Consumer Audience Consumer Behavior Cultural and Social Influences on consumers Psychological.
Principles of Marketing BA 390 Fall 2006 Dr. McAlexander.

Principles of Marketing BA 390 Fall 2006 Dr. McAlexander.
Principles of Marketing Lecture-15. Summary of Lecture-14.

Principles of Marketing Lecture-15. Summary of Lecture-14.
Chapter 1 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 6 Consumer Decision Making 2012-2013 © Nonstock/Jupiterimages.

Chapter 1 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 6 Consumer Decision Making © Nonstock/Jupiterimages.

Similar presentations

Ads by Google