1. Really designing for users! Gunela Astbrink Policy Advisor, TEDICORE (Telecommunications and Disability Consumer Representation)

2. Inclusive Design Designing for a broader range of the population Seven principles " Useful and marketable to people with diverse abilities " Accommodates a wide range of individual preferences and abilities " Use of the design is easy to understand, regardless of the user's experience, knowledge, language skills or current concentration levels

3. Inclusive Design " Communicates necessary information effectively to the user, regardless of ambient conditions or the user's sensory abilities " Minimises the adverse consequences of accidental or unintended actions " Can be used efficiently and comfortably and with a minimum of fatigue " Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user's body size, posture, or mobility

4. Example of Inclusive Design W3C Web Content Accessibility Guidelines " To make web content more accessible for people with disabilities " Also improves accessibility for people with low speed connections " Government Online Strategy especially mentioned people with disabilities AND people in rural and remote areas

5. Inclusive Design in Standards Development Australian Communications Authority Disability Standards Working Group " More accessible features on phone handset " Refers to inclusive design " Relevance of Section 508 in USA for federal government procurement of ICT

6. User-Centred Design User researchers and technologists working together Different culture and language Creating a "meeting place"

7. Smart Internet Technology Cooperative Research Centre Consortium of universities and industry Unique feature: Taking the user into account early in the design phase Aim: To create smart personal assistants with natural adaptive user interfaces in intelligent environments using smart networks - all this designed to be easy to use and seamless for the end-user

8. SITCRC User-Centred Design Project " Focusing on: " Young people " SMEs " People with disabilities " Using: " Personas and scenarios To develop demonstrator projects

9. InCA (Interactive Conversational Agent) A conversational character that runs on a networked PDA You talk to it (in natural English), it talks back. It handles news, appointments, email, weather, exchange rates & translations Multi-modal input/output

10. Inclusive and User-Centred Design " Products that are usable by more people " Larger potential market " No discrimination " Solutions for people with disabilities can lead to innovative mainstream products

11. Worth celebrating! Today is International Day of People with Disabilities