1. SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Topic for the Week: Global Issues John A. Hengeveld week 7 class 1

2. SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM GE Case Questions to Consider What is the underlying logic behind the Global Product Company? Should the GPC company be altered for application in Chinese medical diagnosis market? Should GEMS be pursuing genomics and/or Health Care_IT aggressively instead of and or concurrently with China.

3. SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Global Concepts from Grant From Contemporary Strategy Analysis, 4 th edition, various slides copyright from Porter, Grant and others.

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8. SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Usage. Use the above two slides for strategic analysis Use the next slide for thinking about what strategic options might exist to enter a geography

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12. SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Cultural Context Cultural Context is only a portion of the rules of engagement. YOUR cultural context is equally material, in particular how will the intersection of cultural intention function. Legal Context is highly material.

13. SCHOOL OF BUSINESS ADMINISTRATION TECHNOLOGY COMMERCIALIZATION PROGRAM Key concepts internationally Who owns and pays for stuff? Who has what property rights? What system of protection exists? What type of insurance exists? How does money move?