1. Eli McDaniel Angela Perrone Katie Moore

2. Strengths Membership Sales Employee’s are happy Setting industry standards Low prices Energy efficient Return Policy Samples

3. Weaknesses Who really needs all that food? Membership Too much pay for employees?

4. Opportunities Open on holidays Bags? More variety More food choices...bring back the pretzels! Target other niches Foreign markets Go Greener Advertise

5. Threats Sam’s Club & Wal-Mart Shopping at local, specialty, and mom and pop stores

6. Future Growth On-line will boom Jim Senegal

7. Citations http://en.wikipedia.org/wiki/Costco http://www.nytimes.com/2005/07/17/business/yourmoney/17costco.html?pagew anted=1&_r=1 http://www.nytimes.com/2005/07/17/business/yourmoney/17costco.html?pagew anted=1&_r=1 http://images.google.com/images?q=costco+&svnum=10&um=1&hl=en&start=18 &sa=N&ndsp=18 http://images.google.com/images?q=costco+&svnum=10&um=1&hl=en&start=18 &sa=N&ndsp=18 http://www.gwiv.com/CostcoHotDog1.jpg http://media.monster.com/xcostcox/Managers_.jpg http://www.downdeals.com/images/Sams_Wholesale_Club.jpg http://images.google.com/imgres?imgurl=http://www.cameronlawrence.com/ima ges/wal-mart- image.jpg&imgrefurl=http://www.cameronlawrence.com/index.php%3Fs%3Donig ht&h=343&w=344&sz=20&hl=en&start=7&um=1&tbnid=bQFK7XQff1AtoM:&tbnh =120&tbnw=120&prev=/images%3Fq%3DWal- mart%26svnum%3D10%26um%3D1%26hl%3Den%26client%3Dfirefox- a%26rls%3Dorg.mozilla:en-US:official%26sa%3DN http://www.getmoreofwhatyoulove.ca/images_upload/live/couponsweek8east.jp g http://www.getmoreofwhatyoulove.ca/images_upload/live/couponsweek8east.jp g