1. After CMO reform F&V: Implications for the EU27 apple market PROGNOSFRUIT 2007 Vilnius, Lithuania DG Agri/C.2

2. August 2007 2 Main issues 1.Market management 2.School Fruit Scheme

3. August 2007 3 1. Market management  Case study - apple imports  Pilot project AGRI C.2  Feasibility study methodology  Research project network of POs

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8. 8 Market management I Pilot project  E-based publication of data from several (private & public) sources  Covering selected indicators (imports, stocks, production forecast) and selected products (apples & pears)  Regular publication on web site

9. August 2007 9 Market management II Feasibility study  Development of a harmonized methodology for data collection on PO level within network of AREFLH with selected products

10. August 2007 10 Market management III Research project  Applied research project in sustainable data and information exchange between private actors (PO) in the EU27 market F&V

11. August 2007 11 2. School Fruit Scheme  EU decision process  Sector contribution  Time table

12. August 2007 12 Process Member states agree on Council declaration June 2007 Commission services initiate Impact assessment exercise in July 2007 with Final report for publication in early 2008 Commission proposes Regulation by mid 2008

13. August 2007 13 Council declaration "In light of the dramatic increase in obesity amongst schoolchildren, which has been highlighted in the recently published Commission White Paper "A Strategy for Europe on Nutrition, Overweight and Obesity related health issues", the Council invites the Commission to come forward with a proposal for a school fruit scheme as soon as possible based on an impact assessment of the benefits, practicability and administrative costs involved."

14. August 2007 14 Impact assessment  This comprises among others the following steps: Assessment and analyses of the problem, consultation of interested parties, identification of options and objectives.  The basic criteria for this Impact assessment are three- fold: Immediate and long-term benefits, practicability in implementation and administrative costs involved.  The exercise will be carried out by an Inter-Service Steering Group chaired by DG AGRI.

15. August 2007 15 Sector contribution  Advisory Committee F&V to include also project initiators and academic experts  Round table of selected experts to focus on specific issues (e.g. target group)  Field trips of AGRI to School Milk and other operational programs

16. August 2007 16 Time table  Establishment of Inter-Service Steering Group with BUDG, SANCO, ENV, EAC etc.  Consultation process with Member states, sector and general public  Missions to selected projects  Adoption of the report by mid 2008

17. August 2007 17 Thank you for your attention ! http://ec.europa.eu/agriculture/markets/fruitveg/publi/ind ex_en.htm