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Getting the message out there Melanie Barrand & Adam Tuncay VLE Service
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31,000+ unique logins/month 40,000 staff and students 20,000,000 sessions/year
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VLE Service Communication Communication Online support materials Online support materials
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First comms strategy
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low traffic low impact
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less time
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no money
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New comms strategy
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Publicise
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Wide publicity Staff email; website L&T publications Display Screens Campus login alerts Student Portal VLE
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What people wanted More demos with audio/captions Shorter guides Links to examples in teaching
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Examples
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Quick guides
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Upgrade specific
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Publicise
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Impact 50 support calls during upgrade High traffic to self-service materials Using multiple methods widened the reading audience. Positioning of promotion important
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“Well done to you and your colleagues for this innovative idea. I am confident that academic colleagues will find this extremely useful when developing or even reviewing their modules” Academic, Medicine and Healthcare
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“ From our point of view comms were great and it was a successful project ” Helpdesk Service Leader
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Blog readership
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Website stats Unique visitors Unique page views
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Not many people complained
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Thank you, any questions? m.l.barrand@leeds.ac.uk a.tuncay@leeds.ac.uk
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