1. 2011 Wisconsin State Prevention Conference Presenter: Andy Giesler 2011 Wisconsin State Prevention Conference Presenter: Andy Giesler This session is © Andy Giesler, 2011

3. Andy Giesler BlazingMoon.com BlazingMoon.org

5. http://wiprevention.blazingmoon.org/

8. Poll Tech work is pretty much my whole job Tech work is a significant part of my job Tech work is a small part of my job I don’t do much tech work myself

9. Poll We use at least 1 social media outlet. We use at least 2 social media outlets. We use at least 3 social media outlets. We use at least 4 social media outlets.

10. Varied knowledge Varied needs

12. This session is © Andy Giesler, 2011

14. What Went Wrong?

20. “shovel” “Facebook”

21. “…need to dig a hole…” “…someone asked why we’re not using…”

22. Gadget Peril

23. {backward}

27. “We want to set up a Facebook page.”

28. Deeper Goal?

29. “We want to connect with volunteers.”

30. Deeperer Goal?

31. Why are we doing this? Who are we doing this for? What specific results do we want? Which ones are more important? Who needs to be ok with this? 5 Critical Questions

36. Easy Filter: The Sniff Test

39. EXERCISE!

44. This session is © Andy Giesler, 2011

46. theconversationprism.com

47. Overview Social Networking Blogging Microblogging

48. >> Overview Social Networking Blogging Microblogging

52. A set of web-based tools helping us to express ourselves and connect with others.

54. Between 2009 and 2010, social networking among internet users ages 50-64 grew by 88%.

55. Using Social Networks At Least Monthly (as of 12/2010) Facebook (online US adults) Facebook (all US adults) Twitter (online US adults) Twitter (all US adults) 52% 38% 9% 7%

56. Nonprofit Social Network Benchmark Report (March 2011)

57. Idealware Social Media Decision Guide (July 2010)

58. Overview >> Social Networking Blogging Microblogging

60. WHY? 1.Connect with people 2.Share news and information 3.Have a website without geekery 4.Build a community of interest

61. Poll We don’t have a Facebook page. We have one but don’t really use it. We use it once a week or less. We use it more than once a week.

62. Facebook Terminology “Profile” = individual “Page” = organization

70. Overview Social Networking >> Blogging Microblogging

71. WHY? 1.Connect with people 2.Share news and information 3.Have a website without geekery 4.Hear back from readers 5.Share lengthier, long-term info

73. Poll We don’t have a blog. We have one but don’t really use it. We use it once a month or less. We use it more than once a month.

78. Happy Story: WordPress And The Resourceful ED

80. Overview Social Networking Blogging >> Microblogging

82. WHY? 1.Connect with people 2.Share breaking news & information 3.Announce events 4.Announce last-minute needs

84. Poll We don’t have a Twitter account. We have one but don’t really use it. We use it once a week or less. We use it more than once a week. I’m tweeting this poll to my peeps now.

88. EDF Twitter Page

89. EDF Home Page

93. Overview Social Networking Blogging Microblogging

94. Time Cultures Twitter: minutes/hours Facebook: hours/days Blog: days/months

96. This session is © Andy Giesler, 2011

97. 1.Listen 2.Decide 3.Launch 4.Manage 5.Let Go

98. 1.Listen << 2.Decide 3.Launch 4.Manage 5.Let Go

99. Create an account for yourself first, not your organization.

100. Listen Find 5 (Blogs, Facebook pages, whatever) Follow for 2 (Daily for a couple weeks) Participate 2 (Contribute at least twice, preferably more)

101. 1.Listen 2.Decide << 3.Launch 4.Manage 5.Let Go

103. What are our goals?

104. Should we do this at all?

106. Initial and ongoing dollars? Initial and ongoing time? Critical Questions: ROI

107. If you create a website and never update it…

108. If you create a Facebook page and never update it…

109. What should we use?

110. Does it match your goals? Does it match your audience? Critical Questions: Which Tool

112. If You Build It They Will Come Go Where They Already Are “{technology} demographics”

113. What will we talk about?

114. Events Invitations Pictures Videos Recap and thank you Resources Questions to the community Opinions Calls to action …etc…

115. Share messages between: Social media Strategic plan Newsletters Emails Events

116. How will it happen?

117. Who will work on it? When and how often? Critical Questions: Logistics

118. Blog 1/week …1/month Facebook 2-3/week …1/week Twitter 1/day …2/week Updates at least…

119. 1.Listen 2.Decide 3.Launch << 4.Manage 5.Let Go

120. Launch Create an account Add pictures, events, thoughts, etc. Ask people to join it Ask people to share it

122. 1.Listen 2.Decide 3.Launch 4.Manage << 5.Let Go

123. Manage Concrete calls to action Concrete deadlines Regular progress updates Keep asking people to join & share Involve others in creating content LISTEN!

131. 1.Listen 2.Decide 3.Launch 4.Manage 5.Let Go <<

133. The Illusion of Control

134. 1.Listen 2.Decide 3.Launch 4.Manage 5.Let Go <<

135. This session is © Andy Giesler, 2011

136. http://wiprevention.blazingmoon.org/

139. Nerd: http://www.flickr.com/photos/mybluevan/3780363712/ People at a computer: http://www.flickr.com/photos/jonandbev-adams/2928628386/ Presents: http://www.flickr.com/photos/alicejt/325351305/ Presents: http://www.flickr.com/photos/s3a/5221897985/ Hardware store: http://www.flickr.com/photos/raychelrealtygroup/4149526902/ Shovel: http://www.flickr.com/photos/sskennel/4928809639/ Hand spade: http://www.flickr.com/photos/eekim/254679280/ Shovel art project: http://www.flickr.com/photos/25442521@N03/2397080167/ Post hole digger: http://www.flickr.com/photos/jharbert/4216358122/ Upside down: http://www.flickr.com/photos/25969987@N06/4632971322/ Bullseye: http://www.flickr.com/photos/gareandkitty/276471187/ Cow butts: http://www.flickr.com/photos/linecon0/862138156/ Chocolate tools: http://www.flickr.com/photos/jannem/3312116875/ Choosing pencils: http://www.flickr.com/photos/pinksherbet/3387387075/ Diaper: http://www.flickr.com/photos/mikeporcenaluk/4315281679/ Lego lifter: http://www.flickr.com/photos/helico/3146937143/ Sad little boy: http://www.flickr.com/photos/27117655@N07/4445558459/ Crowd Surfer: http://www.flickr.com/photos/justinpward/93182613/ Nerd: http://www.flickr.com/photos/theinfamousgdub/1765952198/ Happy man: http://www.flickr.com/photos/evanlavine/2976007399/ Video Game: http://flickr.com/photos/cappenstance/1174368555/sizes/o/in/photostream/ Binoculars: http://www.flickr.com/photos/kp_sonny/4435118338/ Free kitten sign: http://www.flickr.com/photos/elnegro/185169520/ Field of Dreams: http://www.flickr.com/photos/rockman13/1065893976/ Swerve sign: http://www.flickr.com/photos/denaldo/2355203497/ Take a leap: http://www.flickr.com/photos/markkenny/468864482/ The Conversation Prism: http://theconversationprism.com Image Credits