1. Cross-tab ‘Think Before You Post’ An Internet Safety Survey Report Restricted & Confidential

2. Summary  Belgium has significantly higher number of teens among the age group of 14-18 (88%). It is followed by Denmark and Greece.  Children in Denmark are the most active users of social networking sites with the aggregate of 88% who post photos of themselves or their friends as well as personal information on the internet. Followed by Netherlands with a total of 86% users.  Users mostly allow only friends & family to have access to one’s social networking page indicating the user’s concern for safety. Very few people allow all internet users to have access.  Most parents in Denmark (78%) & Netherlands (75%) do nothing to control internet usage at home.  40% of parents in Finland know a great deal about the internet which is significantly higher than the rest of the market.  59% of parents are confident that their children are maintaining the safety precautions while sharing information on the internet in the entire Pan-European region.

3. Restricted & Confidential Parent or Under 18 Sample size = 14181 60% of respondents were parents and the rest under 18 (40%). Parents from Belgium have the highest response rate at 86%. From Denmark and Finland the respondents were more from under 18 age group. 1 1 2 2 1 1 2 2 2 2

4. Restricted & Confidential Contents Under 18 Age Gender Active use of social networking sites Kind of information shared Safety of information Contacts via social networks Parental control Parents Ratio & knowledge of internet Monitoring children Parental control

5. Restricted & Confidential Results for under 18

6. Restricted & Confidential Age Belgium has significantly higher number of teens among the age group of 14-18 (88%). It is followed by Denmark and Greece. Spain has the highest number of children under 14 (41%). 1 1 2 2 Q1. Which age group do you belong to? 1 1 1 1 1 1 2 2

7. Restricted & Confidential Across Pan-European region, users are pre-dominantly male child. Finland has the highest number of female children (58%) across markets. Belgium has the highest number of male children (67%). Gender 1 1 2 2 1 1 2 2 2 2

8. Restricted & Confidential Active use of social networking sites Children in Denmark are the most active users of social networking sites with the aggregate of 88% who post photos of themselves or their friends as well as personal information on the internet. Followed by Netherlands with a total of 86% users. Greece has the highest incidence of respondents not involving in social networking sites (39%). 1 1 2 2 Q3. Are you actively using social networking sites such as Face book, Twitter, Bebo, MySpace or YouTube where you have posted a photo or video of yourself or friends, and other personal information? 1 1 1 1 2 2

9. Restricted & Confidential Kind of information shared Mostly users like to share their ‘Name’ except Belgium. Belgians are willing to share Photos/videos of self or friends. 1 1 Q What kind of information do you share on your profile? UKBEDKFIGRITNLPTSWESIR Base5381011032724245547189810287186155 Name10099100 Address41611138261823282914 Photos/videos of yourself or your friends 83100868576 8869927283 Name of your school5259423931566627304857 Email address or Instant Messaging ID 5257597469594849787359 None of the above8264202314810407359 1 1 1 1 1 1

10. Restricted & Confidential Safety of information Nearly half of the users find it safe to share personal information or a photo, on blog or social networking site. Irish feel significantly safe (57%) than the rest of the countries. The Swiss and Greeks feel the most unsafe (31% each) while sharing personal information on the internet. 1 1 2 2 3 3 Q. How safe do you think it is to have personal information or photos on a blog or social networking site? 2 2 3 3 3 3

11. Restricted & Confidential Users mostly allow only friends & family to have access to one’s social networking page indicating the user’s concern for safety. Very few people allow all internet users to have access. Italy has slightly higher number of respondents (73%) claiming that they have been contacted by strangers, followed closely by Ireland (71%) Contacts via social networks 1 1 2 2 Q. Who do you allow to access your page on social networks? Q. Have you ever been contacted by someone you don’t know online e.g. friendship request, Twitter follower request direct message, comment on your wall, comment on your photo, invite to an event? UKBEDKFIGRITNL PTSWESIR Base5381011032724245547189810287186155 Only friends and family have access100 All internet users have access16272138294231 54194147 I use privacy settings to limit access50563776844639 67453674 1 1 2 2 2 2

12. Restricted & Confidential Contacts via social networks – Contd… When contacted by strangers on the internet the top most action taken by all the countries is to respond out of curiosity except UK, Denmark & Ireland. The top action taken by UK, Denmark & Ireland is to block the comments/request. 1 1 2 2 Q. If yes, did you respond? UKBEDKFIGRITNLPTSWESIR Base3435358443713540212466956104110 Yes, I responded out of curiosity6510068100 82 No, I blocked the comment/request1008110079737876687219100 I told my parents/teacher/trusted friend506776532030 Don’t know1115293421101632 1011 2 2 2 2 2 2 1 1 1 1

13. Restricted & Confidential Parents across markets have a fair bit of knowledge of the internet. British, Finnish & Irish parents know more compared to other s. 28% of Parents in Greece know a great deal about the internet which is significantly higher than the other markets 18% of parents in Spain don’t know anything about the internet. Parental control 1 1 2 2 3 3 Q. How much do your parents know about the Internet? 2 2 3 3

14. Restricted & Confidential Q. What action, if any, do your parents take to limit or control your Internet use at home? Parental control – Contd… Most parents in Denmark (78%) & Netherlands (75%) do nothing to control internet usage at home. 33% of parents limit the time on the internet in Greece. 14% of Parents use parental control in Switzerland. 1 1 2 2 3 3 2 2 1 1 1 1 3 3

15. Restricted & Confidential Parents

16. Restricted & Confidential Maximum number of parents have at least 2 children across Pan-European region (44%). 40% of parents in Finland know a great deal about the internet which is significantly higher than the rest of the market. 39% of parents in Portugal know very little about the internet. Ratio & knowledge of internet 1 1 2 2 3 3 Q. How many children do you have? Q. How much do you think you know about the Internet? Sample size=8566

17. Restricted & Confidential Monitoring children Parents in Finland limit their children's time on the internet (43%). Parents in Netherlands (38%) put the computer in the living room to monitor their children’s activities. Parents in Denmark & Portugal (39%) do nothing to monitor their kids. 1 1 2 2 3 3 Q. What action, if any, have you taken to limit or control your children’s Internet use at home? 1 1 2 2 3 3 3 3

18. Restricted & Confidential Parental control 59% of parents are confident that their children are maintaining the safety precautions while sharing information on the internet in the entire Pan-European region. 67% of parents in Denmark know that their child has privacy settings on the social networking sites. Parents in Finland and Greece (83% for both monitor their children's internet activities. 1 1 2 2 3 3 Q. Do you know whether your child has privacy settings on their social network? Q. Do you monitor your children’s online movements and their regular postings? Q. Are you confident that your children are taking necessary safety precautions with the information they are sharing online? 1 1 2 2 3 3 Sample size = 8566

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