1. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-1 Real World Cases Data Resource Management

2. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-2 Real World Cases Learning Objectives 1.Explain the importance of implementing data resource management processes and technologies in an organization. 2.Outline the advantages of the database management approach to managing the data resources of a business. 3.Explain how database management software helps business professionals and supports the operations and management of a business. 4.Provide examples to illustrate each of the following concepts: a. Major types of databases b. Data warehouses and data mining c. Logical data elements d.Fundamental database structure e.Database development

3. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-3 Real World Cases Managing Data Resources Data Resource Management Data – A Vital Business Asset Data Warehousing Real World Case 1… Argosy Gaming Co.: Challenges in Building a Data Warehouse Click to go to Case 1

4. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-4 Real World Cases Foundation Data Concepts Character Field Record File Database Graphically… Data Organization Structure

5. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-5 Real World Cases Employee Record 1 Employee Record 2 Employee Record 3 Employee Record 4 Name Field SS No. Field Salary Field Name Field SS No. Field Salary Field Name Field SS No. Field Salary Field Name Field SS No. Field Salary Field Jones T.A.275-32-387420,000Klugman J.L.349-88-791328,000Alverez, J.S.542-40-3718100,000Porter, M.L.617-87-791550,000 Human Resource Database Payroll File Benefit File Foundation Data Concepts Data Organization Structure

6. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-6 Real World Cases Electric Utility Database Entities: Customers, Meters, Bills, Payments, Meter Readings Relationships: Bills Sent to Customers Customers Make Payments Customers Use Meters Billing Meter Reading Payment Processing Service Start/Stop Foundation Data Concepts Example: An Electric Utility Database

7. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-7 Real World Cases Types of Databases Operational Databases Distributed Databases External Databases Hypermedia Databases

8. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-8 Real World Cases Distributed Database Model Client PC Distributed Databases on Intranets and Other Networks End User Databases Data Warehouse Data Marts Operational Databases of the Organization Network Server External Databases on the Internet and Online Services Types of Databases

9. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-9 Real World Cases Operational Databases Types of Databases

10. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-10 Real World Cases Web-Based Information System Web Browser The Internet Intranets Extranets Web Server Software HTML XML Web Pages Image Files Video Files Audio Files Network Server Client PCs Hypermedia Database Types of Databases

11. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-11 Real World Cases Components of a Complete Data Warehouse Operational, External, and Other Databases Data Acquisition (Capture, clean, transform, transport, load/apply) Warehouse Design Data Management Metadata Management Metadata Directory Metadata Repository Analytical Data Store Enterprise Warehouse Data Marts Data Analysis (Query, report, analyze, mine, deliver) Web Information System Data Warehouses

12. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-12 Real World Cases Shell Exploration: The Business Value of a Data Warehouse Data Warehouses ERP or SCM Software Installation Combining Databases 27 Sources Become 1 Huge Data Warehouse More Powerful Data Source in One Warehouse Graphically…

13. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-13 Real World Cases Data Warehouses Applications Data Marts Finance Marketing Sales Accounting Management Reporting ERP Purchasing CRM Inveentory Control Shipping Logistics

14. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-14 Real World Cases Identify New Product Bundles Find Root Causes to Quality or Manufacturing Problems Prevent Customer Attrition Cross-Sell to Existing Customers Profile Customers with More Accuracy Data Mining

15. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-15 Real World Cases Data Mining Database Target Data Target Warehouse Patterns Business Knowledge Data Trans- formation Selection Data Mining Implementation/ Evaluation Using Data Mining to Develop Business Knowledge

16. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-16 Real World Cases Sought to Profile Customers Wanted to Identify More Accurate, Specific Target Markets Extremely Accurate and Effective Results Customer Patterns Revealed Data Mining Bank of America: Benefits of Data Mining

17. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-17 Real World Cases Traditional File Processing Information Wanted is in Different Files Each File Used by a Different Application Program No Application Program Can Get the Information from these Files File Processing Programs

18. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-18 Real World Cases File Processing Programs Example – Bank File Processing Systems

19. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-19 Real World Cases Problems of File Processing Data Redundancy Lack of Data Integration Data Dependence Other Problems –Accuracy –Integrity –Completeness File Processing Programs

20. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-20 Real World Cases The Software Interface Between Users and the Databases Controls How Databases are: –Created –Interrogated –Maintained –Provide Needed Information Database Management System

21. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-21 Real World Cases Administrative Services Organization for 38 Credit Unions Making Switch to DBMS Sought Demographic, Account, and Product Information New DB2 System Provided Superior Results and Faster Reports Database Management System Alberta Central: Converting to Database Management

22. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-22 Real World Cases Database Management System Inquiry Customer Transaction Processing Checking Account Program Savings Account Program Installment Loan Program Database Management System Customer Database Checking Account Data Savings Account Data Installment Loan Data Other Customer Data

23. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-23 Real World Cases Database Management System Common DBMS Software Components Database Definition Nonprocedural Access Application Development Procedural Language Interface Transaction Processing Database Tuning Common Software Components

24. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-24 Real World Cases Database Management System mySQL DBMS Application

25. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-25 Real World Cases Database Management System Database Management Operating System Database Management System Application Programs Databases Create: Database and Application DevelopmentCreate: Database and Application Development Maintain: Database MaintenanceMaintain: Database Maintenance Use: Database InterrogationUse: Database Interrogation Three Major Uses of DBMS Software

26. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-26 Real World Cases Database Interrogation SQL Queries Graphical and Natural Queries Database Maintenance Database Application Development Database Management System

27. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-27 Real World Cases Example Application Microsoft Access Report Generator Database Management System

28. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-28 Real World Cases Sought Customer Buying Trends Improved Inventory Management Sought to Cut Paper Usage Wanted POS System for Data Capture Successful Management Tool Created Database Management System WH Smith PLC: Transaction Processing and Database Interrogation

29. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-29 Real World Cases Database Management System Example Application Query Wizard of Microsoft Access

30. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-30 Real World Cases Technical Foundations of Database Management Need for Organization Use Logical Structure Processed Efficiently Retrieved Quickly Real World Case 2- Owens & Minor and NBC Universal Click to go to Case 2

31. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-31 Real World Cases Database Structures Three Major Database Structures

32. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-32 Real World Cases Database Structures Three Major Database Structures Hierarchical Structure Network Structure Relational Model Multidimensional Structure Department Table Employee Table DeptnoDnameDlocDmgr EmpnoEnameEtitleEsalary Deptno Emp 1 Emp 2 Emp 3 Emp 4 Emp 5 Emp 6 Dept A Dept B Dept C Dept A Dept B Dept A Dept B Dept C Dept B

33. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-33 Real World Cases Database Structures The Multidimensional Structure

34. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-34 Real World Cases Database Structures The Object-Oriented Structure Attributes Customer Balance Interest Operations Deposit (Amount) Withdraw (Amount) Get Owner Attributes Credit Line Monthly Statements Operations Calculate Interest Print Monthly Statement Attributes Number of Withdrawals Quarterly Statement Operations Calculate Interest Paid Print Quarterly Statement Bank Account Object Checking Account Object Savings Account Object Inheritance

35. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-35 Real World Cases Database Structures Object-Oriented Graphical Display

36. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-36 Real World Cases Database Structures Evaluation of Database Structures Hierarchical – Natural for Many Applications Network Structures – Handles Many-to-Many Relationships Well Neither Handles Ad Hoc Inquiries Well Relational Structures – Easily Retrieves Ad Hoc Requests Relational is Not as Efficient

37. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-37 Real World Cases Database Structures Experian Automotive: The Business Value of Relational Database Management Vehicle Data Collection Unit of Credit Reporting Company Data Collected to be Sold 50 Different DMV Systems Database Processes 175 Million Records per Month Provided New Revenue Streams

38. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-38 Real World Cases Database Development Database Administrators (DBAs) Data Definition Language (DDL) Data Dictionary Metadata Metadata Repository

39. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-39 Real World Cases Database Development Example Application Table Wizard of Microsoft Access

40. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-40 Real World Cases Database Development 1- Data Planning Develops a model of business processes Enterprise model of business processes with documentation 2- Requirements Specification Define information needs of End users in a business processes Description of users needs may be represented in natural language or using the tools of a particular design technology 3- Conceptual Design Expresses all information requirements in the form of a High-level model Physical Data Models Storage representations and access methods 5- Physical Design Determines the data storage structures and access methods Logical Data Models e.g., relational, network, hierarchical, multidimensional, Or object-oriented models 4- Logical Design Translates the conceptual models into the data model of a DBMS Conceptual Data Models Often expressed as entity relationship models

41. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-41 Real World Cases Data Planning Data Planning Process Enterprise Model Entity Relationship Diagram Product Supplier Product Stock Warehouse Purchase Order Purchase Order Item Contains Stocked as Ordered on Supplies Holds

42. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-42 Real World Cases Data Planning 15,000 Database Table Definitions Many Problems Without Definition Organization Use of Oracle DBMS Importance of Proper Installation and Maintenance Aetna and Shop at Home Network: Development Solutions

43. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-43 Real World Cases Data Planning Logical and Physical Database Views Bank Databases Checking Application Savings Application Installment Loan Application Checking and Savings Data Model Installment Loan Data Model Banking Services Data Model Database Management System Logical User Views Data elements and relationships (the subschemas) needed for checking, savings, or installment loan processing Data elements and relationships (the schema) needed for the support of all bank services Software Interface The DBMS provides access to the bank’s databases Physical Data Views Organization and location of data on the storage of media

44. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-44 Real World CasesSummary 1.Data Resource Management 2.Database Management 3.Database Software 4.Types of Databases 5.Data Access 6.Database Development

45. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-45 Real World Cases KEY TERMS Data Dictionary Data Mining Data Modeling Data Resource Management Database Administrator Database Management Approach Database Management System (DBMS) Database Structure a.Hierarchical - Multidimensional b.Network c.Object-Oriented d.Relational DBMS uses a.Application Development b.Database Development c.Database Interrogation d.Database Maintenance File Processing Logical Data Elements a.Character b.Field c.Record d.File e.Database Metadata Query Language Report Generator Types of Databases - Data Warehouse - Distributed - External - Hypermedia - Operational

46. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-46 Real World Cases Real World Case 1 Argosy Gaming Co.: Challenges of Building a Data Warehouse Click to go to Case 1 Real World Case 2 Owens & Minor and NBC Universal: Protecting Strategic Data Resources Click to go to Case 2 Optional Case Studies Real World Case 3 Henry Schein Inc.: The Business Value of a Data Warehouse Real World Case 4 Anadarko Petroleum and Prudential Financial: Challenges of Data Resource Management Click to go to Case 3 Click to go to Case 4

47. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-47 Real World Cases Telecommunications and Networks Chapter 6

48. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-48 Real World Cases Argosy Gaming Co.: Challenges of Building a Data Warehouse Forced to Map and Analyze the Data Data Warehouse Brings Customer Data Together Corporate Management Analyzes Data Finds Conflicting Definitions Limits Effective Decisions 1- What is the business value of a data warehouse? Use Argosy Gaming as an example. Return to Cases Page Return to Chapter 5 Business values would include:

49. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-49 Real World Cases Argosy Gaming Co.: Challenges of Building a Data Warehouse Coordinates Source Data Extracting Process Developed Consistent Categories of Data Better Planning for Future Activities Storing Data Values and Structures 2- Why did Argosy use an ETL software tool? What benefits and problems arose? How were they solved? Benefits would include:

50. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-50 Real World Cases Argosy Gaming Co.: Challenges of Building a Data Warehouse Preparing ETL Process Conflicting Data Definitions Warehouse Data not Dependable/Usable 2- Why did Argosy use an ETL software tool? What benefits and problems arose? How were they solved? Problems would include:

51. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-51 Real World Cases Argosy Gaming Co.: Challenges of Building a Data Warehouse 3- What are some of the major responsibilities that business professionals and managers have in data warehouse development? Use Argosy Gaming as an example. Return to Cases Page Return to Chapter 5

52. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-52 Real World Cases Argosy Gaming Co.: Challenges of Building a Data Warehouse Planning-Data Warehouse/Data Mining Must have Quality Data Achievements from Data Architecture-Centralized/Distributed ETL Foundation-Future Growth Responsibilities would include: Return to Cases Page Return to Chapter 5

53. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-53 Real World Cases Argosy Gaming Co.: Challenges of Building a Data Warehouse Planning-Data Warehouse/Data Mining Must have Quality Data Achievements from Data Architecture-Centralized/Distributed ETL Foundation-Future Growth Identify problems/Achieve Consensus Responsibilities would include: Return to Cases Page Return to Chapter 5

54. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-54 Real World Cases Owens & Minor and NBC Universal: Protecting Strategic Data Resources Storage of Detailed Data Access Information-External Databases Increased Use of Internet Databases Data Warehousing/ Mining Adds Value 1- Why have developments in IT helped to increase the value of the data resources of many companies? Developments would include: Return to Cases Page Return to Chapter 5

55. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-55 Real World Cases Owens & Minor and NBC Universal: Protecting Strategic Data Resources Protect Business-Intelligence Data Restricting Access to Data Acquire Web-Intelligent Software Challenges of System Administration 2- How have these IT capabilities increased the security challenges for a company’s data resources? Increased Challenges would include:

56. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-56 Real World Cases Owens & Minor and NBC Universal: Protecting Strategic Data Resources Establish Role-Level Security Store Security Role-Levels Restrict Use of Business-Intelligence Authentication/Authorization Encryption 3- How can companies use IT to meet the challenges of data resource security? Ways to Meet Challenges would include: Return to Cases Page Return to Chapter 5

57. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-57 Real World Cases Owens & Minor and NBC Universal: Protecting Strategic Data Resources Establish Role-Level Security Store Security Role-Levels Restrict Use of Business-Intelligence Authentication/Authorization Encryption Create Web Portals and User Roles 3- How can companies use IT to meet the challenges of data resource security? Ways to Meet Challenges would include: Return to Cases Page Return to Chapter 5

58. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-58 Real World Cases Henry Schein Inc.: The Business Value of a Data 1- What are some of the key requirements for building a good data warehouse? Use Henry Schein Inc. as an example. Return to Cases Page

59. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-59 Real World Cases Henry Schein Inc.: The Business Value of a Data Right Skills-Build Data Warehouse Ensure Data Quality Plan-Needed Information and Reports Analyze-Old Reports/Data Standardize Transactional Codes Develop/Test Summary Tables Requirements would include:

60. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-60 Real World Cases Henry Schein Inc.: The Business Value of a Data Data Extraction Software Query/Reporting Software Data Transformation/Loading Software 2- What are the key software tools needed to construct and use a data warehouse? Key software tools would include:

61. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-61 Real World Cases Henry Schein Inc.: The Business Value of a Data Most Profitable Customers Customers To Target Analyze Business by Areas Use Specific Direct Marketing 3- What is the business value of a data warehouse to a company? The business value would include: Return to Cases Page

62. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-62 Real World Cases Henry Schein Inc.: The Business Value of a Data Most Profitable Customers Customers To Target Analyze Business by Areas Use Specific Direct Marketing Add More Fields to Reports 3- What is the business value of a data warehouse to a company? The business value would include: Return to Cases Page

63. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-63 Real World Cases Anadarko Petroleum and Prudential Financial: Challenges of Data Resource Management 1- How did Anadarko Petroleum meet its data resource management challenges? What is the business value of their approach? Return to Cases Page

64. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-64 Real World Cases Anadarko Petroleum and Prudential Financial: Challenges of Data Resource Management IT Team Worked on: –Communication –Planning –Change Management Technology Wedded to Business Strategy Effective Overall Leadership Anadarko met its challenges by:

65. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-65 Real World Cases Anadarko Petroleum and Prudential Financial: Challenges of Data Resource Management Improved Performance Lower Costs Anadarko Ahead of Competitors Standard Networked Storage Model The business value would include:

66. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-66 Real World Cases Anadarko Petroleum and Prudential Financial: Challenges of Data Resource Management 2-What are the business benefits of the data resource management processes that Patricia Graham is selling to business users at Prudential Financial?

67. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-67 Real World Cases Anadarko Petroleum and Prudential Financial: Challenges of Data Resource Management Time Savings Quality Improvement Foster Communication More Time for Running Business Business benefits would include:

68. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-68 Real World Cases Anadarko Petroleum and Prudential Financial: Challenges of Data Resource Management 3-How does effective data resource management contribute to the strategic business goals of companies? Use Anadarko and Prudential Financial as examples. Return to Cases Page

69. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-69 Real World Cases Anadarko Petroleum and Prudential Financial: Challenges of Data Resource Management Improved Performance/Time Savings Reduced Costs Serve Customers Better Contributions would include: Return to Cases Page

70. END BACKNEXT Managing Data Resources Types of Databases Data Warehouses The Database Management Approach Section II Technical Foundations of Database Management Database Structures Database Development KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.5-70 Real World Cases Anadarko Petroleum and Prudential Financial: Challenges of Data Resource Management Improved Performance/Time Savings Reduced Costs Serve Customers Better Improved Data Quality Contributions would include: Return to Cases Page