1. Matthew Beckstead 04/04/09

2. Started by two college students as a hobby in 2000 Sell T-shirts, sweatshirts and art prints. Motto: The customer is the company

3. How it Works All content is public generated Free download Monthly design contests $2,000 printed design $500 gift certificate or $200 cash $500 printed phrase $500 reprint

4. Contests Monthly Design Challenges – Horror – Love Bestee: Annual Contest – Design of the Year $20,000 – Designer of the Year $10,000 – Additional prizes $1,000

5. Affordable Customer incentives – Uploaded photos $1.50 off next purchase One Retail Store Word of mouth Social network websites – MySpace – Facebook – Twitter – Flickr

6. Questions?