1. TV Log Analysis Mike Connolly Eric Cobb Mark Kilgore

2. Survey from 11 teens 15-18 Family guy 54.55% Red Sox 18.18% King of Queens 18.18% Rest of shows had only one person watch it…9.09% each

3. Male & Female Channels (11) Cartoon Network…36% TNT…9 % Fox 25…36% NESN…27% Comedy Central…27% TBS…27% ABC Family…27% MTV…18% Nickelodeon…18% CMT…9% TLC…9%

4. Total 15-18 times watching TV (11) 6:00am-6:30am 1 6:00am-7:00am 1 6:30am-7:30am 1 2:00pm-2:30pm 1 2:30pm-3:00pm 1 4:00pm-4:30pm 3 5:00pm-5:30pm 1 5:30pm-6:00pm 1 6:00pm-6:30pm 1 6:30pm-7:00pm 1 7:00pm-7:30pm 3 7:00pm-8:00pm 1 7:00pm-10:00pm 3 7:30pm-8:00pm 1 8:00pm-8:30pm 2 8:00pm-9:00pm 3 8:00pm-9:30pm 1 8:30pm-11:00pm 1 9:00pm-9:30pm 4 9:00pm-10:00pm 5 9:30pm-10:00pm 2 10:00pm-10:30pm 2 10:30pm-11:00pm 1 11:00pm-11:30pm 3 11:00pm-12:00am 1 11:30pm-12:00am 1 12:00am-12:30am 1 12:00am-1:00am 1

5. Advertising Male – If you were to sell a product meaning only to reach 15-18 year old males, you would want your advertisement to appear on shows that young men are watching. So say that you were promoting a new video game, you would have your commercial on either Fox 25, Comedy Central, or NESN. Female – Now say that you were advertising a new girls’ clothing line…you wouldn’t want your commercial to appear on channels that teenage boys are watching. You would advertise on MTV, and ABC Family

6. 15-18 year old females (6) Family Matters 33% Home Improvement 17% George Lopez 17% Cake Cook-off Princess Cake 17% Jon and Kate Plus 8 17% Dora the Explorer 17% Girls Night Out 17% That 70’s Show 17% The Hills 17%

7. Female Channels (6) ABC Family…Channel 26…50% MTV…Channel 28…33% Nickelodeon…Channel 25…33% CMT…Channel 283…16% TLC…Channel 38…16%

8. Female days watching TV 6 females Sunday…50% Monday…83% Tuesday… 100% Wednesday…50% Thursday…83% Friday…50% Saturday…50%

9. Females 15-18 times watching TV (6) 6:00am-6:30am 1 6:00am-7:00am 1 2:00pm-2:30pm 1 2:30pm-3:00pm 1 4:00pm-4:30pm 1 5:00pm-5:30pm 1 5:30pm-6:00pm 1 6:00pm-6:30pm 1 6:30pm-7:00pm 1 7:00pm-7:30pm 3 7:30pm-8:00pm 1 8:00pm-9:00pm 2 8:30pm-11:00pm 1 9:00pm-9:30pm 1 9:00pm-10:00pm 3 9:30pm-10:00pm 1 10:00pm-10:30pm 2 11:00pm-11:30pm 1 11:00pm-12:00am 1 12:00am-12:30am 1 12:00am-1:00am 1

10. 15-18 year old males (5) Family Guy 100% King Of Queens 40% Red Sox 40% Law and Order 20% Prison Break 20% Ghost Hunters 20% Sportscenter 20% Hole in the Wall 20% Venture Bros. 20%

11. Male Channels (5) Cartoon Network…Channel 296…60% TNT…Channel 245…20% Fox 25…Channel 12…80% NESN…Channel 51…60% Comedy Central…Channel 61…40% TBS…Channel 31…60%

12. Males days watching TV 5 males Sunday… 100% Monday… 80% Tuesday… 100% Wednesday… 100% Thursday … 80% Friday… 40% Saturday … 80%

13. Male 15-18 times watching TV (5) 6:30am-7:30am 1 4:00pm-4:30pm 2 7:00pm-8:00pm 1 7:00pm-10:00pm 3 8:00pm-8:30pm 2 8:00pm-9:00pm 1 8:00pm-9:30pm 1 9:00pm-9:30pm 3 9:00pm-10:00pm 2 9:30pm-10:00pm 1 10:30pm-11:00pm 1 11:00pm-11:30pm 2 11:30pm-12:00am 1