1. Data Company - Bloomberg Group 6

2. Background Bloomberg L.P. is an information services, news and media company Bloomberg.com  top five most visited sites in the U.S. for financial news and information

3. Target Customers Clients 1.central banks 2.investment institutions 3.commercial banks 4.government offices and agencies 5.News organizations

4. How Bloomberg make money? They make money by offering information services, news and media to customers around the world.

5. How Bloomberg make money? data analytics electronic trading straight-through processing tools instantaneous access to real-time financial data transform the securities business and leveled the playing field between buyers and sellers.

6. Bloomberg products & services 3 main products & services: a. Bloomberg Media b. Bloomberg Roads Show c. Bloomberg Professional Services

7. Bloomberg Media

8. Bloomberg media provide news and data through television networks, radio stations, the Internet, and magazine. make money by providing investment strategies, commentary and insights to the global market. - e.g. they publish magazines and books for individual investors, financial professionals, entrepreneurs and financial advisers.

9. Bloomberg Road Show Advertise new financial products in multimedia Make money from stock issuers and underwriters by providing a place for their advertisements. For example, Bloomberg offer multimedia service package like synchronized audio, slides and video over “Bloomberg Professional service” or the Internet.

10. Bloomberg Professional Services core business for Bloomberg service available 24 hours a day to more than 260,000 professionals over 100 countries provides 2 important services:

11. Bloomberg Professional Services 1. Real-Time Tools - clients can monitor risk exposure, utilize pricing models to evaluate long-term and short-term performance of their portfolio.

12. Bloomberg Professional Services 2. Bloomberg Tradebook global electronic agency brokerage connect directly to over 20 markets and access trading capabilities on over 65 markets in 54 countries provide advanced trading tools  help customers seek better executions for equity and fixed-income securities instantly

13. Bloomberg Professional Services

14. make money: -allow the investors to transact and acquire market information in a convenient method for one single price. -provide the necessary software for installation and access to the services offered on their web site: http://about.bloomberg.com/blpsupport/profsuppor t.html Fee:US$1,640 of each terminal per month. (around HK$13,000)

15. Conclusion As a financial practitioner, Bloomberg is a essential tool for us.