Download presentation
Presentation is loading. Please wait.
1
Game Development Essentials An Introduction
2
Chapter 12 Marketing & Maintenance developing the community
3
Key Chapter Questions ■ What are the respective functions of the roles associated with marketing—such as advertising, public relations, sales, and promotion? ■ What are the functions of customer support in the game industry? ■ How are fan communities created and maintained?
4
Marketing Advertising Public relations (PR) Sales Promotion
5
Customer Support Official website Tutorials Newsgroups Newsletters Player matching
6
Prosumerism: Player as Developer Modding Neverwinter Nights mods created by the Midreach affiliation.
7
Prosumerism: Player as Developer Fan-Produced Content The Queen of Heart series (based on the popular Japanese game To Heart) is produced by fans.
8
Prosumerism: Player as Developer Fan Sites Ultimate Gamers is a Blizzard Entertainment fan site.
9
Summary Customer Support Official website Tutorials Newsgroups Newsletters Player matching Prosumerism: Player as Developer Modding Fan-produced content Fan sites Marketing Advertising Public relations (PR) Sales Promotion
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.