1. Red Bull Englisholic Julie Sherry Peggy Tanya Tammy

2. Introduction Origins Development

3. 4P- Product Energy Drink –Increases performance –Increase concentration & reaction speed –Improves vigalance –Improves the emotional status –Stimulates metabolism Ingredients Usages Package

4. 4P- Price 65NT

5. 4P- Place Convenient stores Night club Warehouse stores Extreme sports’ live sites

6. 4P- Promotion TVC Public Relations Event Sponsors

7. Commercial Films

9. Slogan “Red Bull, Gives you wings.” Red Bull, 給你一雙翅膀

10. SWOT S High quality Fashion image Good brand image W High price Less distribution Unobvious effects O Highly related to extreme sports Overtime working Popularity of night life T Lots of competitors Economic recession

11. Conclusion

12. Thanks for your listening