1. Vermont Travel Industry Conference Evaluation Annual Meeting January 11, 2008

2. Number of Participants

3. Number of Sponsors

4. Response Rate (%)

5. Attendee Survey Method

6. Info from VTIC Will Improve: Sales/Marketing69% Networking66% Resource Use40% Customer Satisfaction33% Profitability23%

7. Organization of Conference

8. Date of Conference

9. Sponsor Exhibits

10. Silent Auction

11. Value for Your Expenditure

12. Maximum Registration Fee Increase

13. Conference Web Site

14. Hotel Ambiance

15. Hotel Comfort and Service

16. Seating-Lighting-Temperature

17. Program Bill O’Neal2.88 VDTM Update 2.95 25 th Anniversary Celebration2.96 Jim Miller3.18 Costas Christ3.26

18. Session Survey Results SessionNo. Attendees Practical Application Offer Again? Google Analytics 604.54.8 Newsletter & Email Marketing 564.64.8 Marketing to Women 554.24.6

19. What did you like most? Networking Workshops Costas Christ Jim Miller “I took practical ideas away from every session. I brought home materials to share with my organization that are useful!”

20. What did you like least? Suggestions? “Lack of mixing people up – opportunities to be introduced to others.” “…same as last year…” No wireless internet access. Need handouts for all sessions. More traffic needed in exhibit hall. “…why aren’t all conference materials made locally…?” Invite more legislators.

21. Topics for next year Marketing (197) Research/Trends (134) Customer Service (115) Partnerships (109) Sustainable Tourism (105) Public Relations (97)

22. Suggestions for next year Beginner and expert levels of web/email SEO, Google analytics, Constant Contact Branding Global climate change – next steps? Welcome centers Marketing to minorities and other niches (younger markets, women)