1. The New Gatekeepers

2. Search Engines Control access to the information of the Internet Makes money by advertising some of the web sites which it searches through Internet searching may soon be controlled by as few as three sites

3. Online Advertising In 2003, $2.3 billion buying spots on search engine pages in the US Majority of online advertising has shifted from banner ads to those on search pages Provides willing customers to sites Estimated that search engines will generate $35 billion in 2004, and $92 billion in 2008

4. Advertising on Search Engines Paid placements place adds on top of or to the side of the “natural results” Paid inclusions guarantee inclusion in the search results identifies as sponsored links

5. Difficulties in Searching Three problems –“I can’t find what I need.” –“I don’t understand what I got.” –“How accurate is this information?” The size of the Internet and the amount of junk make finding useful information difficult

6. Special Interest Due to size and searching methods it is estimated that Google only finds 1/500 th of sites Specialty engines provide deeper searches on specific topics Makes it easier to provide useful information

7. The Future Pages created as you search with the pertinent information Desktops integrated more fully into the Internet finding appropriate information while you work Until there’s another way to access information, we’re stuck with Google