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Overview of China Auto Market The largest auto market in 2009 13.6 million vehicles sold in 2009 10.8 million passenger cars 10 million sold in the US (previously worlds’ largest market) Rapidest light vehicle development Private car sales 53% higher than in 2008 Large Domestic consumption Only 369,600 out of 13.6m cars were exported in 2009 Government stimulation Cuts in sales tax for small cars
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Insight of China Auto Industry State-owned enterprise China First Automobile Group Corp. (FAW) Dongfeng Motor Corp. (DMC) Shanghai Automotive Industry Corporation (SAIC)
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Insight of China Auto Industry Joint-venture Partly owned by local enterprise, partly owned by foreign brand Local enterprise provides lands, labor Foreigners provides technologies and capital Made in China, Sold in China
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Insight of China Auto Industry Joint-venture 3 Giants SAIC – Volkswagen, General Motor, FAW – Volkswagen, Toyota DFM – Peugeot-Citroen, Honda, Nissan Others Brilliance – BMW Chang’an – Ford, Mazda
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Insight of China Auto Industry Local brands Since 1994 BYD Auto (1211.HK) Geely Automobile (0175.HK) Great Wall Motors (2333.HK) Brilliance China Auto Roewe Chery
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BYD Auto (1211.HK) Established in 2003 Subsidiary of mobile phone battery maker (BYD Co Ltd) 448,400 car sales in 2009 1-year return 405.87% Today 130,000 people 8 factories in China One factory each in India, Hungary, and Romania
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Why BYD ?
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Rapid growth
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Why BYD ? The S.8 Copy of Mercedes-Benz CLK-Class
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Why BYD ? People President – Wang Chuanfu The wealthiest man in China Since 2009 Buffet described “ he is a combination of Thomas Edison and Jack Welch” Professional in both technology and management Famous investor – Warren Buffet Bought up 10% shares in Dec, 2008 Purchase at $8/share Current $78/share?
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Why BYD ? Model Top selling sedan F3 (appears like Toyota and Honda) RMB60,000/car Green Technology Hybrid Car F3DM The World’s 1 st mass-produced plug-in hybrid vehicle Pure Electric Car E6 BYD - The World’s largest battery manufacturer
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Why BYD ? Sales (Statistics from CAAM) Top 10 sales automakers (Jan and Feb, 2010) Ranks no.8 95,400
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Why BYD ? The most potential automotive exporter Began to export since 2006 To Africa, South America and the Middle East in 2009 Plan to enter the European and the US market High gas price Most promising market for electric cars
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Do you believe? Two Goals Become No.1 in China in 2015 Become No.1 in the world in 2025
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