1. Business Intelligence Chelsi Bauman, Brad Langton, Thomas Marcus April 18 th, 2007 Chelsi Bauman, Brad Langton, Thomas Marcus April 18 th, 2007

2. Agenda What is BI Purpose of BI Application: Loyalty Cards Application: Call Centers: Fujitsu Other Applications BI Software What is BI Purpose of BI Application: Loyalty Cards Application: Call Centers: Fujitsu Other Applications BI Software

3. What is BI? “Business intelligence (BI) is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data to help companies make better business decisions. BI applications include the activities of decision support, query and reporting, online analytical processing, statistical analysis, forecasting, and data mining.” -Reportinghouse.com BI using inductive logic “Business intelligence (BI) is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data to help companies make better business decisions. BI applications include the activities of decision support, query and reporting, online analytical processing, statistical analysis, forecasting, and data mining.” -Reportinghouse.com BI using inductive logic

4. Purpose of BI Better serve customers Lower costs Increase profits Maximize an organization's competitive advantage from the data within its reach Better serve customers Lower costs Increase profits Maximize an organization's competitive advantage from the data within its reach

5. Application Loyalty Cards (e.g., Safeway Club Card) Collect information Arrange information into a pattern Analyze information better Company analyzes trends and uses them to increase efficiency & effectiveness Loyalty Cards (e.g., Safeway Club Card) Collect information Arrange information into a pattern Analyze information better Company analyzes trends and uses them to increase efficiency & effectiveness

6. Application Fujitsu One of the largest customer support companies in the world Document received calls and analyze the data that is collected to find patterns Share information with contracted company Make profit off of cost savings Fujitsu One of the largest customer support companies in the world Document received calls and analyze the data that is collected to find patterns Share information with contracted company Make profit off of cost savings

7. Other Applications Airlines Hotels Movie rentals Insurance companies Your ideas? Airlines Hotels Movie rentals Insurance companies Your ideas?

8. BI Software Gartner’s Magic Quadrant for BI The goal of the Magic Quadrant for Business Intelligence Platforms is to present a global view of Gartner's opinion of the main software vendors that should be considered by organizations seeking to develop business intelligence (BI) applications. Market Leaders -Cognos -SAP -SAS Institute

9. Closing Thoughts Business Intelligence is a process of finding patterns through induction and using those patterns to help better serve customers, lower cost, and increase profits through efficiency.

10. THANK YOU! Questions? Comments? THANK YOU! Questions? Comments?