1. A Study in Search Engine Optimization

2. Research into Search Engines CrawlIndex Authority Calculation Query Ranking

3. 100

4. Teleportation: 85 28 100 15

5. 28.3 103.3 0 28.3 Teleportation PR: 230

6. 28.3 103.3 0 28.3 Teleportation PR: 57.5

7. 85.8 170.8 57.5 85.8

8. Teleportation: 72.9 16.3 170.8 85.8 12.8 8.6

9. 16.3 89.2 0 16.3 Teleportation PR: 278.2

10. 16.3 89.2 0 16.3 Teleportation PR: 69.5

11. 85.8 158.8 69.5 85.8

12. A B C D ABCD 100.00 85.83170.8357.5085.83 158.7969.5485.83 86.69159.6466.9886.69 86.32160.0167.3586.32 86.43159.8067.3586.43 86.40159.8767.3286.40 86.41159.8567.3386.41 159.8567.3386.41

13. Guidelines to SEO

14. Define the target audience, goals and campaign success

15. Identify keywords & landing pages

16. Page elements that do and don’t matter

17. The importance of links

18. Getting robots to crawl the site

19. Dispelling SEO myths

20. Sources of traffic for FGC before SEO

22. New keyword densities of /services page KeywordCountDensityPage iPhone102.55%/services iPad61.53%/services iPod61.53%/services Code102.55%/services Software21.32%/services Application102.55%/ Develop/Developer41.42%/services

23. Page View Overview for 8 top visited pages in April 2010 PagesPage Views% Page ViewsAvg. Time on Page /38766.38%1:42 /learnmore5910.12%2:09 /services417.03%1:08 /portfolio447.55%1:19 /contact356.00%0:45 /services/iphone81.37%0:39 /getaquote61.03%0:15 /services/ipad3.51%0:27 Totals583100%1:03

24. Visitors per day vs. number of ToS goals achieved

25. EAS Site Recommendations Should I go to college? What is the best school for me? Why UCCS?Which Major? How do I apply? Help with application Define Scope / Goals Understand Process Create Content Build Links

26. EAS Homepage Keywords KeywordCountDensity Engineering635.54% Science433.78% Computer393.43% Department393.43% Admission272.37% Application232.02% Colorado201.76% Electrical191.67% UCCS181.58% Mechanical181.58% Form151.32% Aerospace141.24% Springs121.05%