1. David Paterson Supawaree Patravanich Solidah Sath
Nike
David Paterson
Supawaree Patravanich
Solidah Sath

2. History: Began in 1964 as Blue Ribbon Sports.
In 1972, a new kind of shoe was introduced entitled Nike.
In 1979, held patent on ‘Air’ type of cushioning for soles of shoes.
Went public in 1979 on NYSE.
Blue Ribbon Sports merged into Nike, creating Nike, Inc.
Been operating Nike Factory Stores since 1984.
First Niketown opened in Portland, Or in 1990.

3. Overview of Company: Was founded by Bill Bowerman and Phil Knight.
Employs 29,000 worldwide in 27 countries.
Owns over 200 Nike factory stores.
Operates facilities in Oregon, Tennessee, North Carolina, and the Netherlands.

4. Mission Statement:
“To bring inspiration and innovation to every athlete* in the world.”
* “If you have a body, you are an athlete.”
– Bill Bowerman (co-founder of Nike)

5. Awards: Nike has received numerous awards recently.
Recognized by Fortune magazine
Nike ranked # 1 in the ‘Companies in a Class of their Own’ list for use of organic cotton and re-use a shoe campaign.

6. Growth: Company has been market leader for many years.
Forecasts revenues of $23 billion by 2011.
Adidas has tried to close gap.

7. Competitors:

8. Target Market: Any athletes who… Love sports Seek… Quality Performance
style

9. Products:
Footwear

10. Products:
Apparel

11. Products:
Equipment

12. Products:
Accessories

13. Products: Sport lines Action Sports Baseball Basketball Cardio Cycling
Fitness Dance
Football
Golf
Lacrosse
Running
Soccer
Swim
Tennis
Training
Yoga

14. Products:
College licensed gears

15. Products: Choose material and color Personalize symbol or ID
Available within 4 weeks of order
Premium prices

16. Products: Enhance running experience Pick workout and custom playlist
Run with real-time feedback
Sync and track progress

17. Price: Better Wholesale Price Zone
Women’s footwear collection range between $90-200
High quality and a certain level of performance
Extensive R&D and rigorous tests to ensure high quality

18. Promotion: Nike Swoosh “The Second Coming”
Employ Celebrities and well known Athletes

19. Place: Combination of Direct and Extended Marketing Channels
Lead time is crucial
Eliminate the unnecessary middle men
Mass Distribution Channel
Can be found in large department stores, online sites, and even in major athletic catalogs

20. Store Layout and Design:
Variation of free-flow and loop layout
E.g. NikeTown Seattle Floor Plan

21. Store Layout and Design:
Modern/sporty interior design

22. Store Layout and Design:
Hincker's Homepage . Retrieved February 21, 2007, from Nike and
the American Body Web site:
~CLASS/am483_97/projects/hincker/nike.html
     
(2007). Nike Site. Retrieved February 21, 2007, from Nike.com
Web site:
     
(2007). Product Technology. Retrieved February 21, 2007, from
Nikebiz: The inside story Web site:
nikebiz/nikebiz.jhtml?page=6&item=research
Store Layout and Design:
Modern/sporty interior design
Active music
       
(2004). Evolution of Marketing Strategy. Retrieved February 21,
2007, from Nike Web site:
casestudies/catalogue/Marketing1/MKTA018.htm
   
Enderle, Hirsch, Micka, Saving, Shah, Szerwinski, (2000, March,
14). Strategic Analysis of Nike, Inc.. Retrieved February
21, 2007, from

23. References:
Hincker's Homepage . Retrieved February 21, 2007, from Nike and  the American Body Web site:     (2007). Nike Site. Retrieved February 21, 2007, from Nike.com  Web site:     (2007). Product Technology. Retrieved February 21, 2007, from  Nikebiz: The inside story Web site:       (2004). Evolution of Marketing Strategy. Retrieved February 21,  2007, from Nike Web site:    
Enderle, Hirsch, Micka, Saving, Shah, Szerwinski, (2000, March,  14). Strategic Analysis of Nike, Inc.. Retrieved February  21, 2007, from

24. JUST DO IT