1. Company and Industry Research Davida Scharf, SoM Librarian Van Houten Library, NJIT Last updated Fall 2010 http://web.njit.edu/~scharf/mgmt-company.ppt BeyondBeyond

2. Web Search Engines

3. Academic research today usually requires using the library website AND the open web Library Web

4. Agenda Overview of company and industry research NJIT Library and services

5. Business Planning requires research 1. Industry, Customer and Competitor Analysis 2. Company and Product Description 3. Marketing Plan Where to begin?

6. Research means you have questions! How are they doing? Any big news? big change in stock price? problem with products? major external events, technologies? bought or sold? government regulation change?

7. Company and Industry Business description Industry classification Competitors and partners Structure and ownership Financial data (Historical, current and forecasted) Stock information Intellectual property Legal information News Main players Market size and share of market (Historical and forecasted) SWOT analysis Technology trends Regulatory issues Regional differences Industry specific metrics CompanyIndustry

8. Business description Industry classification Competitors and partners Structure and ownership Financial data (Historical, current and forecasted) Stock information Intellectual property Legal information News Company website Company Profiles SWOT analysis News Trade Magazines Company infoWhere is it?

9. Business description Industry classification Competitors and partners Structure and ownership Financial data (Historical, current and forecasted) Stock information Intellectual property Legal information News (marketing, advertising, operations, strategy) Company website Company Profiles SWOT analysis News Trade Magazines Govt / SEC, FDA, FCC Investor resources Company infoWhere is it? TIP: Who needs to know this besides you?

10. Sources of company information Company website / For investors Annual report and 10K News articles Specialized publications, collections, and search tools The U.S. government (SEC, FDA, EPA, etc.)

11. A word about Corporate Websites BE AWARE OF THE PURPOSE / AUDIENCE

12. A word about investment info

13. Business Source Complete Lexis-Nexis USA.gov Yahoo Finance, Investex Mergent* Company website Company Profiles SWOT analysis News Trade Magazines Govt / SEC, FDA, FCC Investor resources Research ToolsType of Info TIP: Which tool indexes which types of sources?

14. Where to get it?: Company Lexis Nexis – ownership, history, key competitors, financial data back 5 years, limited analyst reports Mergent* – ownership structure, competitors, history, industry surveys, financial data back 15 years Edgar http://www.sec.gov/edgar.shtml - SEC filingshttp://www.sec.gov/edgar.shtml Business Source Complete – Datamonitor company reports and general business and trade publications Investext* (Thomson) – analyst reports (forecasts) Yahoo Finance or Reuters – stock prices Company website/Industry Associations – could be biased view * Rutgers – no remote login – go to Dana Library

15. Library portals to many databases (books & articles) Newspapers Scholarly Journals Use Search tools Aggregators Trade Journals Web Portals Magazines Library Databases Periodicals TEXT (articles, reports, books, reviews, etc.) Online catalog Directories

16. Remote access for catalog and ILL Search for books Request materials from other libraries Library website http://library.njit.edu Get Help Databases (search by company or topic)

17. Accessing Library Databases

18. Popular Business Databases Lexis Nexis Business Source Complete Academic Search Premier Frost & Sullivan

19. Lexis Nexis - Use “Company Dossier” link for company profiles To find a company profile use ‘Company Dossier’ search

20. Parent and subsidiaries listed separately -choose wisely Tip: Often there is much less publicly available information for private companies.

21. Securities and Exchange Commission Filings In LEXIS-NEXIS

22. Securities and Exchange Commission Filings http://www.sec.gov/edgar.shtml Tips: Explanations of what is in the various SEC forms at EDGAR Look for “material events” like ‘notifications’ 8K

23. Lexis Nexis: Full text newspapers, magazines and reports Environment: Country information

24. Mergent Online (at Rutgers only) Industry classification

25. Business Source Complete: Company Profiles (Datamonitor)

26. Company report by DATAMONITOR

27. Datamonitor: SWOT Analysis

28. Datamonitor: Market Forecasts Source: Global Pharmaceuticals Market, Datamonitor, December 2007, accessed Via Business Source Premier,

29. Business Source Complete: Company Search for news

30. Mouseover for abstract

31. Detailed record, full text, and citation Automatic citation

32. Business Source Complete: Subject Thesaurus

33. Business Source Complete: search for business concepts/functions Sort Get full text

34. Boolean Search Strategies Video explanation at: http://www.youtube.com/watch?v=7tm-sDKCnO4http://www.youtube.com/watch?v=7tm-sDKCnO4

35. Comparing your company to peers Financial data items (books, behind ResearchHelpDesk) Industry Norms and Key Business Ratios. D&B. 14 key business ratios by industry Annual Statement Studies - Industry Default Probabilities and Cash Flow Measures. RMA Almanac of Business and Industrial Financial Ratios. Financial benchmarks by industry and size class Benchmarking stock price against an index Yahoo Finance – components link lists indices that include company or look up ticker for index (Also: Compustat massages corp. data to benchmark financials in an industry)

36. Industry info Main players Market size and share of market (Historical and forecasted) SWOT analysis Technology trends Regulatory issues Regional differences Industry specific metrics Where is it? Industry Association Website Industry Profiles Market Research Reports Financial comparisons SWOT analysis News Trade Magazines Government data Tip: Use many of the same tools

37. Frost & Sullivan Your professor may get you individual access passwords On Frost.com you will find market and technical intelligence on specific industries and consulting and training services. The website www.frost.com/njit without PDF's for studentswww.frost.com/njit The website www.frost.com with PDF's for faculty, staff, and EDC with assigned Frost passwordswww.frost.com

38. Frost & Sullivan: NJIT page

39. Frost & Sullivan: Research Finder

40. Frost & Sullivan: Browse industry categories

41. Frost & Sullivan: Record

42. U.S. Government Search Engine and Directory: FedStats www.fedstats.gov (or usa.gov)www.fedstats.gov

43. Country Specific Industry Profiles

44. General Tips for Business Research Company Public vs Private – tickers Parent vs subsidiary – finding the right company Industry Industry codes: SIC vs NAICS http://www.census.gov/epcd/www/naics.html http://www.census.gov/epcd/www/naics.html Geographies Defining/segmenting the market Meaningful metrics and measures vary by industry

45. Potential Pitfalls Comparability/standardization of data is key Reporting standards Year ends Reporting currency Reporting frequency (annual vs. quarterly) Scale (thousands vs millions)

46. Or find specific periodicals by title Business week

47. Electronic Journals Multiple ways to access

48. Trade magazines: Library Archives of Automotive News

49. Where to get it?: Industry Information Lexis Nexis – ownership, history, key competitors, financial data back 5 years, limited analyst reports Mergent* – ownership structure, competitors, history, industry surveys, financial data back 15 years S&P Industry Surveys (print) – good overview Business Source Complete – Datamonitor company and industry reports and business publications Investext* (Thomson) – analyst reports (forecasts) Yahoo Finance or Reuters – stock prices Industry Associations – could be biased view * Rutgers – no remote login – go to Dana Library

50. A word about Trade Association Websites BE AWARE OF THE PURPOSE / AUDIENCE TIP: Use news or IPL to find trade associations: http://www.ipl.org/div/subject/index.html http://www.ipl.org/div/subject/index.html Issues, but consider bias

51. NJIT Library Resources http://library.njit.edu Business Source Premier [Database] Lexis Nexis - News [Database] Global Competitiveness Report 07/08, World Economic Forum [Book] World Development Indicators 2008, World Bank [Book] Other Libraries Harvard Library Country Guides http://www.library.hbs.edu/guides/# http://www.library.hbs.edu/guides/# Library of Congress http://international.loc.gov http://international.loc.gov Internet Public Library Newspapers http://www.ipl.org/div/news/ http://www.ipl.org/div/news/ Governments & Organizations CIA World Factbook https://www.cia.gov/library/publications https://www.cia.gov/library/publications World Bank: http://econ.worldbank.org/ & http://www.doingbusiness.orghttp://econ.worldbank.org/http://www.doingbusiness.org FedStats www.fedstats.govwww.fedstats.gov OECD www.oecd.orgwww.oecd.org IMF http://www.imf.org/external/http://www.imf.org/external/ United Nations http://data.un.org/http://data.un.org/ Commercial Vendors (with free data) Economist Country Briefings http://www.economist.com/countries/ http://www.economist.com/countries/ Country Credit, Institutional Investor http://www.iimagazine.com/Rankings/R ankingsRankCCSeGlobal08.aspx http://www.iimagazine.com/Rankings/R ankingsRankCCSeGlobal08.aspx Deutsche Bank Country Infobase http://www.dbresearch.com/servlet/rew eb2.ReWEB?rwsite=CIB_INTERNET_E N-PROD http://www.dbresearch.com/servlet/rew eb2.ReWEB?rwsite=CIB_INTERNET_E N-PROD Investigating Global Markets

52. Using Web Search Engines But do you know…? Subject directories Meta Search Engines

53. Business Research Map Company/IndustryFinancial dataBenchmark data  Lexis Nexis [DB]  Business Source Premier (including Datamonitor) [DB]  S&P Industry Surveys [B]  Investext* [DB]  Company Website [W] B=Book DB=Library database W=Web / *Rutgers – no remote login – go to Dana Library  Lexis Nexis [DB]  Mergent* [DB]  Edgar [W]  Yahoo Finance [W]  Factiva* [DB]  Investext* [DB]  Industry Norms and Key Business Ratios. Dun & Bradstreet [B]  Annual Statement Studies (RMA) [B]  Almanac of Business and Industrial Financial Ratios [B] Contact me: Davida Scharf scharf@njit.edu scharf@njit.edu Library Research Help Desk (973) 596 3210 Questions http://library.njit.edu/

54. Cite your sources When you research a topic you may use information from articles, books, or the Web to support your ideas. However, you must credit the original authors of these sources by citing them. To cite means that you state where you found the information so that others can find the exact item again. Readers (including Professors!) should be able to locate the source you used without undue burden There are several systems or conventions for this.

55. Sample Citations

56. Books Catalog: Library website – Find books – Online catalog Books can be circulating (stacks) or reserve status Selection of useful reference books:  Standard & Poor’s industry surveys  International Directory of Company Histories  Market Share Reporter  D&B Industry Norms and Key Business Ratios  Almanac of Business and Industrial Financial Ratios

57. To find if NJIT Library owns a book - go to the Library home page (library.njit.edu) and Click on Online Catalog

58. Basic search Quotations needed in ‘basic search” to search for phrases. “human resources”

59. Ebook Library (EBL) Access: http://library.njit.edu/ebooks/http://library.njit.edu/ebooks/ Read online or download as pdf files to your computer for 3-day "loans." Access icons Immediate access Mediated access upon request Available for purchase Usage Permissions Print = up to 20% of text; Copy/Paste = up to 5% of text

60. NJIT’s - Cite Your Sources - Page

61. NJIT’s Citation Page

62. NJIT’s Tutorials: Research Refreshers

63. Our librarians have expertise in a number of subject areas NJITDepartments Maya Gervits Director of the Architecture Library maya.gervits@njit.edu (973) 642-4390 maya.gervits@njit.edu - Rutgers University PhD, Art and architecture history - State Institute of Art History, Moscow, Russia MA, Art and architecture history - Russian Academy of Fine Arts, St. Petersburg, Russia -Architecture -Art & Design Davida Scharf Director of Reference & Instruction davida.scharf@njit.edu (973) 642-4397 davida.scharf@njit.edu AOL: davidascharf Yahoo:davida_scharf GoogleTalk: davida.scharf BA, Art & Architectural History, Columbia U. -Computer Science -History -Humanities and Social Sciences -Information Systems -Information Technology -Management Haymwantee Singh Reference Librarian singhh@adm.njit.edu (973) 596-8498 singhh@adm.njit.edu IM haymwanteesingh -SUNY Albany MS, Industrial engineering – Alfred University – -BA, Mathematics – -E-Learning -Electrical Engineering -Computer Engineering -Engineering Technology -Industrial Engineering -Manufacturing Engineering -Mathematics -Mechanical Engineering Bruce Slutsky Reference Librarian slutsky@adm.njit.edu (973) 642-4950 slutsky@adm.njit.edu AOL/YID-IM bruceSNJIT - Pratt MS, Organic chemistry – BS, Chemistry – City College of New York -Biomedical Engineering -Biology -Chemical Engineering -Chemistry & Environmental Sci. -Civil Engineering -Environmental Engineering & Sci. -Hazardous -Materials Science -Pharmaceutical Engineering -Physics Heather Huey Information Literacy Librarian huey@njit.edu (973) 596-8499 huey@njit.edu AOL/YID-IM HeatherNJIT MSN: HeatherNJIT@hotmail.com GoogleTalk: heatherhueyHeatherNJIT@hotmail.com MLIS - BA - Northwestern College -Information Literacy -Research Roadmaps

64. Research Help Research Help Desk  In person (Mon-Thurs 10AM-7PM, Fri 10-5)  Phone: (973) 596 3210  Instant Message  Tutorials http://library.njit.edu/researchhelpdesk/tutorials/ http://library.njit.edu/researchhelpdesk/tutorials/ Contact me: scharf@njit.eduscharf@njit.edu