1. Strategize Your Organization’s Future: Perform a Killer Pest Analysis Danette Shepard, MPA D.R. Shepard Consulting and Services, LLC

2. PEST Analysis Plays an important role in creating opportunities Completely External –(local, regional, state, federal levels) An exercise in totally being aware –Political –Economic –Social –Technological

3. Uses for PEST Analysis Strategic planning Service or product development Marketing Evaluation Personal Development Planning

4. Political Funding, grants and initiatives Lobbying limitations Wars and conflict Government terms Elections Inter-governmental relationships Terrorism Political Stability Political trends Governmental leadership Safety

8. Economic Home economy Economic trends Nonprofit status and taxation Interest Rates & Monetary Policies Do more with Less Consumer Confidence Job growth and unemployment Consumer confidence index Cash flow

10. Social Demographics, –Population Shifts –Age –Social Mobility –Work/career/attitudes –Tipping Points –Health Conscious –Living condition –Media Views –Advertising and publicity Fads Immigration Role models Attitudes Earning capacity

13. Technological Core technologies Industry focus New inventions Knowledge transfer Life cycle technological obsolescence Energy use and costs Licensing Research and evaluation Information Technology Internet Mobile Technology Equipment Collaboration tools

17. Don’t Throw the Baby Out with the Bath Water!

18. Variation - PESTLE Analysis Political Economic Social Technological Legal Environment

19. Legal Current legislation Future legislation Regulatory organization processes Employment Law Industry specific regulations Competitive regulations

20. Environmental

21. Ecological Environmental issues Consumer values Staff attitudes Management style Staff morale Staff engagement

22. Ethical Ethical beliefs Shared values Equitable healthcare Conflict of interest Lobbying Advocacy Nepotism

23. Variation - SLEPT Social Legal Economic Political Technological

24. Variation - STEEPLE Social/demographic Technological Economic Environmental (natural) Legal Political Ethical

25. PESTLE Analysis A simple technique which can be used in a fairly sophisticated way, particularly when combined with Risk Analysis, SWOT Analysis, an Urgency-Importancy Grid and expert knowledge about the organization and its external factors

26. Personal Development Planning Brainstorm and identify 5-10 things which, based on existing knowledge, may change or are likely to change over the short term, medium term and long term.

27. Assess and Evaluate Impact Affect Relevance Importance on/to/for you.

28. Mind Mapping PESTL FACTORS

29. High Mission Impact Low Viability (Keep, but contain costs)

30. High Mission Impact High Viability (Continue and growth)

31. Low mission Impact Low Viability (Discontinue or give away)

32. Low Mission Impact High Viability

33. Narrowing Down the Odds… the PEST Analysis

34. Identify an Action Plan THEN –TAKE »ACTION