1. 1 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Fundamentals E-commerce is the online process of developing, marketing, selling, delivering, servicing, and paying for products & services transacted on inter-networked, global marketplaces of customers, with the support of a worldwide network of business partners.

2. 2 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Why Implement E-Commerce? 2004 E-Commerce Survey Comergent Technologies, Inc.

3. 3 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. ROI on E-Commerce system? 2004 E-Commerce Survey Comergent Technologies, Inc.

4. 4 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. E-Commerce Technologies secure information, marketing, transaction processing, and payment services exchange information, secure transactions communicate, collaborate

5. 5 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Scope of E-Commerce 9 key components of E-Commerce process architecture … Workflow management Event notification Collaboration and training Access control and security Search management Content management Catalog management Profiling and personalizing Electronic payment methods

6. 6 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Scope of E-Commerce Basic Categories based on parties involved: B2CB2B C2C G2C C2B

7. 7 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Internet Business Models (Web) Virtual Storefront: e.g. Amazon.com Content Provider: e.g. WSJ.com Information broker: e.g. ehealthinsurance.com Transaction Broker: e.g. E*Trade.com Online Marketplace: Exchange: e.g. e-Steel.com Auction: e.g. eBay.com Reverse Auction: e.g. Priceline.com Online Service Provider: e.g. @Backup.com

8. 8 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Internet Business Models (cont.) Virtual Community: e.g. iVillage.com Portal: e.g. Yahoo.com Search engine: e.g. Google.com, Ask.com Weblogger: e.g. Tim O'Reilly, Hadley Stern

9. 9 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. Developing a Virtual Storefront … Service customer Develop Website Market to customer Protect site & business

10. 10 McGraw-Hill/Irwin Copyright © 2004, The McGraw-Hill Companies, Inc. All rights reserved. e-Commerce Trends